The effective website design should complete its intended function by attracting visitors as well as delivering its unique message. Many factors such as uniformity, color, typography, images, simplicity, and functionality contribute to a good website design.
There are many important factors when designing a website that contributes to how it is perceived. A well-designed website helps build trust and guides visitors into action. Creating a great user experience is about making sure your website design is optimized for usability (form and aesthetics) and how easy it is to use (functionality).
What are the qualities of a good website design?
A well-designed website helps build trust and guides visitors into action. Creating a great user experience is about making sure your website design is optimized for usability (form and aesthetics) and how easy it is to use (functionality).
Below are some guidelines that will help you when considering your next web design.
1. The purpose of the website
Your website must meet the needs of the user. Having a simple clear intent on all pages helps the user interact with what you have to offer. What is the purpose of your website? Do you give practical information such as ‘how to guide’? Is it an entertainment website like Sports Coverage or are you selling the product to the customer? Websites have many different benefits but the main advantages are the same for all websites;
- Description of skill
- Build your reputation
- Leads generation
2. Responsive design
First, let’s get to the basics. Responsive design is the design of a website/webpage that fits well with all smartphones, computers, laptops, or any display devices with their aspect ratio. The aspect ratio is the height and width of the display device. Today every user wants a mobile version of the website. Learn the difference between adaptive and responsive web design.
It is the duty of the designer to create the website for screens as well as to focus on small screens. The website should not work only for specific iPhone, Blackberry (if any), Samsung, and One Plus phones. The design should fit every single smartphone available in the market. Well, if not every smartphone, at least try. Some tips for responsive design:
- Optimize images
- Make sure the buttons are easy to click on small screens
- Create multiple patterns
- Consider the mobile-first design approach
3. Simple is the best
An over-designed website may not work. Placing too many elements on a page can divert visitors from the main purpose of your website. Simplicity always works ineffective web page design.
The clean and fresh design of your website not only makes the website attractive but also helps the user to easily navigate from one page to another.
Loading a website with design features that do not provide the benefit is frustrating. Keep your design as simple as possible so that visitors can use it easily and find their way easily.
4. Easy navigation
This is one of the most important features or principles that you need to keep in mind and implement when designing a website. According to a survey conducted by Clutch, they found that “almost everyone (94%) said that easy navigation is the most important feature of a website”. Learn about above the fold
This is true because if your site is difficult to navigate and nothing is readily available, things may not go smoothly. Easy Navigation has the ability to move quickly and reliably through simple menu layouts and sites. Don’t worry I have some tips for easy website navigation.
- Keep the navigation bar as simple as possible with minimal options
- Minimize drop-down menu options
- Follow real-world conferences or use a username for naming options. Do not use terminology
- Avoid too many clicks on the website
Motivate, learn and teach yourself to apply the above tips by looking at some of the best websites available there.
5. Visual hierarchy
The visual hierarchy in web design refers to the arrangement or display of elements in a way that reflects the importance and affects the order in which the human eye perceives what it sees. The theory behind this is that the human brain “has innate organized tendencies that form specific elements, shapes, or forms into a coherent, organized whole.”
In web design, it is important to note that the visual hierarchy works in conjunction with functionality. In other words, form and function must work in perfect harmony. If the website is only aesthetically pleasing and lacks functionality, the visitor will have no way of responding to the CTA or purchasing the product and will go to a competing site that meets their needs.
How to make a strong visual hierarchy?
When your visual hierarchy for your B2B web design game is strong, you enable users to create visual references on your website. In general, it starts with a strong understanding of your target customer’s preferences and desires. In other words:
Consumers these days pay a premium on identification on recall, which means your target customers need to be able to easily scan and skim your content rather than remembering or noting specific information. Users respond quickly whenever they see a new web design or interface. That’s why you need to give your website visitors that positive feedback in a few milliseconds so that they don’t leave your website. As with reading a book, the eyes of the readers are drawn to follow imaginative reading paths.
6. Easy User Interface (UI)
The system has a user interface that interacts with the user easily. It acts as a bridge between the system and the user. If the UI (user interface) is good, the user will definitely want to spend more time on it. It is the designer’s job to make the UI look fresh and clear. Below are some tips for better UI design:
- Keep the interface simple
- Effectively use the page layout
- Fixed fonts and colors
- Delete irrelevant information
- Avoid endless scrolling of information
To make anything obvious, tie it to customers’ own experiences. Use metaphors when designing. Three important questions we should often ask before designing anything:
- Who are the customers?
- What activities are going on?
- Where the conversation is taking place?
We need to optimize the interactions that customers make with our product. So they fit the user activities and needs.
7. Grid-based layout
Grids help shape your design and keep your content organized. The grid helps to align the elements on the page and keep it clean. The grid-based layout manages the content with columns as a clean rigid grid structure, keeping the sections and order in a systematic and balanced manner and leading to an aesthetically pleasing website.
The grid is a division of the layout with vertical and/or horizontal guides to include margins, spaces, and columns to provide the framework for managing the content. Grids are traditionally found in print work but are very applicable to web design.
The grid site does not have to look like a newspaper layout, but it does help to create a perfectly similar structure to enable the design. The grid is the only tool that helps design and does not harm the design in any way.
8. Faster load time
Your website should be fast enough for your visitors. Even if this is not the answer you are looking for, your website visitors will appreciate it. You can improve your website and better serve your visitors by monitoring your bounce rate (in Google Analytics or comparable metric trackers) and page load times (using the Chrome extension “Page Load Time” or more comprehensive trackers).
The parameters used for page load times are from a study by Geoff Kenyon where he compared the website speed to the rest of the web:
- If your site loads in 5 seconds, it’s almost 25% faster than the web
- If your site loads in 2.9 seconds, it’s almost 50% faster than the web
- If your site loads in 1.7 seconds, it’s faster than 75% of the web
- If your site loads in 0.8 seconds, it’s almost 94% faster than the web
9. Typography and Readability
In short, typography is the art of arranging letters and text so that the copy is readable, clear, and appealing to the reader. Typography includes font style, form, and structure that are intended to convey specific feelings and convey a specific message. In short, typography brings the text to life.
No matter how good your design is, the text will still dictate the website by providing the information that customers want. As search engine crawlers become more familiar with this data, it becomes an integral part of SEO operations.
In addition to the difficult use of keywords, meta-data, and other SEO-sensitive elements you need to make your typography attractive and readable to visitors.
Consider using easy-to-read fonts. Modern sans-serif fonts such as Arial, Helvetica, etc. can be used for body text. Create a combination of typefaces suitable for each design element such as headline, body text, buttons, etc.
The success of any website depends entirely on how well its web design looks. Whether the designers took extreme care while developing it. Your well-designed site with usability and usability determines success, not visual design. Since your site is the face of your business and many potential customers will visit your site before they visit your store, it is imperative that you design your website carefully. An error in any aspect will destroy the brand of your brand.
Web page design is more important than you think for conversions. Even if you use a great conversion boosting strategy, you can not do big if you look bad in quality. In fact, website design does not mean how it looks and feels, but how it works. A website that looks exceptionally usable and well-structured also usually works great on Google. User views of such websites are also higher than those with less user experience. Performance depends entirely on the website effect.
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