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1) Provide incentives to attract customers Most Internet users do not sign up because they see the registration form.

2) Simplify the registration process Make sure your membership form appears on your website

3) Ask customers to sign up twice The signup process should be as simple as possible, it is best to get your customers to sign up twice.

4) Be consistent with your sender’s line When people receive new emails, they usually check the “from” line to find out who the sender is before checking the “subject” line

5) Develop a persona Many business owners use their brand, company, or service name on the line.

6) Use subject lines that draw attention Ordinary email users take less than a second to decide whether to ignore or delete the email.

7) Make good use of manageable content Many email clients now offer users the ability to view snippets

8) Personalize your email Always remember that people usually receive emails that do not belong to them.

9) Write in a conversational tone Don’t just write your content by name, make your email more personal.

10) Send relevant information As you continue your email marketing campaign, you need to record your customer’s responses