Nike is a popular and leading shoe brand serving its customers for around more than 3 decades has an amazing story from the past.

More than forty years have passed since the first shoes with the famous mustache appeared on the market, but Nike’s success does not stop.

he Oregon company continues to lead its competitors with annual sales of close to $30 billion and growth of 10% over the past five years.

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just as customers want it to be unstoppable by wearing their shoes during sports. ‘Just do it: Nike’s motto has been the same for almost three decades.

It perfectly represents not only Nike’s consumer community but also the company itself, simply and quickly.

The goal of Nike’s marketing strategy is, in fact, to make its products real allies in their consumers’ daily fitness struggles.

The way they came to market strongly and positively influenced Nike’s subsequent marketing strategy.

It all started when University of Oregon coach Bill Bowerman founded Blue Ribbon Sports with his athlete (Philip Knight).

In addition to training some of the best American athletes and trading sneakers, Bill also developed an interest in running, a practice that was unpopular at the time.

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