The new year 2023 has come, and 2022 has been a successful and profitable year for German sportswear firm Adidas so far.

The brand’s net profit for the second quarter increased by 20% and exceeded analysts’ expectations.

Adidas’ simple digital marketing strategy is the power behind this success.

With this strategy well implemented, the company wants to overthrow its main competitor.

The brand’s e-commerce channel is the fastest-growing revenue channel and all production processes are as digitized as possible.

Changing consumer behaviors with digital transformation also means changing the way Adidas works.

Technology helps the company to build more direct relationships with its customers. But let’s see point by point what you should know.

A leader in the sportswear industry since its inception more than 90 years ago, Adidas has always been associated with performance.

Adidas’ five-year strategy that aired in 2015 is called “Creating the New,” as noted on Digital Agency Network.