As a marketer, you need to understand how your campaigns are driving conversions and which channels are most effective.

Conversion tracking is essential for any business that wants to be successful in today’s digital landscape.

By tracking conversions, you can identify which marketing channels are the most effective in driving conversions and adjust your marketing strategy accordingly.

Direct Conversion

A direct conversion is a conversion that occurs when a user takes a specific action on your website after clicking on one of your ads.

Measuring both direct and assisted conversions is critical because it provides a more complete picture of how your marketing campaigns are performing.