Cost per click (CPC) is a metric used in online advertising that refers to the amount an advertiser pays for each click on one of their ads.

Why increase your CPC bid?

One of the main reasons to increase your CPC bid is to improve the visibility of your ads. When you bid more for a particular keyword or placement, your ad is more likely to show to users.

Quality Score: Quality Score is a metric used by Google and Bing to measure the relevance and quality of your ads.

By improving the Quality Score of your ads, you can increase your CPC bid and improve the performance of your ads.

Increasing your CPC bid can be a powerful strategy for improving the viewability and performance of your ads online.