Pay-per-click (or PPC) advertising on search engines like Google not only attracts attention, it can go a long way in converting attention into sales.

You may not be successful at this scale, but if you can get your business in front of potential customers

What is pay-per-click advertising?

Bid on a position, so generally, if my PPC ad is more relevant or if I’m bidding more than you for a prospect to click.