Pay-per-click (or PPC) advertising on search engines like Google not only attracts attention, it can go a long way in converting attention into sales.

“An appliance vendor noticed that there were no ads on Google for the keyword air conditioning and created one,”

You may not be successful at this scale, but if you can get your business in front of potential customers

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With the right combination of planning and initiative, pay-per-click marketing is a cost-effective way to increase your profits.

What is pay-per-click advertising?

With traditional advertising, you pay to view or publish your ad. But with pay-per-click ads,

The most well-known PPC advertising is in search engines such as Google and Microsoft Advertising.

“PPC ads are sponsored links on search engine pages,” says Lake. “Companies listed here pay to appear under a certain search phrase

Bid on a position, so generally, if my PPC ad is more relevant or if I’m bidding more than you for a prospect to click.

Click here to learn more about PPC advertising campaign.