McDonald’s marketing strategy

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McDonald’s is an American fast food company founded in 1940 in San Bernardino, California, United States.

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McDonald’s served more than 69 million customers daily at 37,855,100 locations in more than 1.7 countries around the world

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Richard and Maurice McDonald moved from New England to California in search of opportunities.

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In 1948, these brothers started a quick service system with hamburgers costing 15 cents each.

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A Chicago native, Ray Kroc was a salesman who visited the McDonald brothers in 1954.

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Kroc was deeply impressed by the way the McDonald brothers did business. This led to him becoming the first McDonald’s franchisee.

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McDonald’s follows a three-structure franchise model. The company’s franchisees own and operate 90% of its restaurants.

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McDonald’s business model is based on a master plan entitled “Plan to Win” that is being implemented worldwide.

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Click here to read details of McDonalds marketing strategy

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