McDonald’s marketing strategy
McDonald’s is an American fast food company founded in 1940 in San Bernardino, California, United States.
McDonald’s served more than 69 million customers daily at 37,855,100 locations in more than 1.7 countries around the world
In 1948, these brothers started a quick service system with hamburgers costing 15 cents each.
Kroc was deeply impressed by the way the McDonald brothers did business. This led to him becoming the first McDonald’s franchisee.
McDonald’s business model is based on a master plan entitled “Plan to Win” that is being implemented worldwide.