Welcome to the Pepsi marketing strategy and case study
8 years after the creation of Coca-Cola. Originally the drink was sold as a medicine to relieve intestinal disorders but for its thirst-quenching properties
Bradham was forced to relocate its production to a warehouse. However, the success was short-lived as World War I saw the price of sugar rise dramatically
The brand was bought by Roy Megargel in the late 1920s
From 1964 the Pepsi range began to diversify, in particular with the sale of the first “light” cola, the Pepsi Diet.
Today there are a multitude of Pepsi varieties, some of which are only sold overseas
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