Welcome to the Pepsi marketing strategy and case study

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The Pepsi soft drink, or Pepsi-Cola, was created in 1893 by pharmacist Caleb D. Bradham

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8 years after the creation of Coca-Cola. Originally the drink was sold as a medicine to relieve intestinal disorders but for its thirst-quenching properties

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The Pepsi-Cola brand was registered by its creator in 1902 and its production intensified.

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Bradham was forced to relocate its production to a warehouse. However, the success was short-lived as World War I saw the price of sugar rise dramatically

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World War I saw the price of sugar rise dramatically, so much so that the company went bankrupt.

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The brand was bought by Roy Megargel in the late 1920s

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From 1964 the Pepsi range began to diversify, in particular with the sale of the first “light” cola, the Pepsi Diet.

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Today there are a multitude of Pepsi varieties, some of which are only sold overseas

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