What is the GDPR?

The GDPR (General Data Protection Regulation) is a European regulation aimed at protecting the personal data of EU citizens and which entered into force on May 25, 2018.

What is the purpose of the General Data Protection Regulation?

The GDPR aims to put EU citizens back in control of their personal data.

Because there were different local laws in the EU, the GDPR helps to simplify data protection laws so that they are consistent across the EU.

The regulation refers to any business, whether European or not, that handles the personal data of any European customer.

The impact of GDPR and other privacy laws on email marketing

The main thing to keep in mind about GDPR and other privacy laws is that there is a legal way to get subscriber consent

Most companies are a bit lost because there is no clear explanation of what is the most effective way to comply with the GDPR principles.

Assess if your current email lists are GDPR compliant

always give them the option to unsubscribe so they can (whenever they want) stop receiving your emails.

To avoid being penalized because one of your work tools does not comply with the GDPR, you must do the following.

The new law imposes a common responsibility on companies and their service providers.