What is the GDPR?

The GDPR (General Data Protection Regulation) is a European regulation aimed at protecting the personal data of EU citizens and which entered into force on May 25, 2018.

Because there were different local laws in the EU, the GDPR helps to simplify data protection laws so that they are consistent across the EU.

The regulation refers to any business, whether European or not, that handles the personal data of any European customer.

Most companies are a bit lost because there is no clear explanation of what is the most effective way to comply with the GDPR principles.

Assess if your current email lists are GDPR compliant

always give them the option to unsubscribe so they can (whenever they want) stop receiving your emails.

The new law imposes a common responsibility on companies and their service providers.