Media metrics are the use of data to gauge the impact of social media activity on a company’s revenue.

Marketers often use social media monitoring software to observe activity on social platforms and gather insights into how a brand, product, or company

So, let’s go through some important media metrics so as to make your media campaigns more effective.


Indicates the number of times an ad has been displayed online. An impression occurs each time your ad is shown to a user.

Pretty much any impression you get today will be a viewable impression.

A person is counted only once, so if we display it as a percentage, the maximum possible is 100%.