Media metrics are the use of data to gauge the impact of social media activity on a company’s revenue.

Marketers often use social media monitoring software to observe activity on social platforms and gather insights into how a brand, product, or company

These are just a few, there are more media metrics and you may not need to use them all in your business

So, let’s go through some important media metrics so as to make your media campaigns more effective.

Impressions

Indicates the number of times an ad has been displayed online. An impression occurs each time your ad is shown to a user.

In the case of display ads, there has always been a lot of concern about whether or not an impression is “viewable”

Pretty much any impression you get today will be a viewable impression.

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Scope

It is a number that shows how many individual (different) people have seen an advertisement at least once

A person is counted only once, so if we display it as a percentage, the maximum possible is 100%.

click here to read about engagement metrics.