One of the maxims that have been repeated the most in recent years in the world of Search Engine Optimization is “Content is King”.

And it is that, after a time in which the links were the real protagonists when it came to improving positioning, Google gradually yields the throne to content.

Thus, when carrying out the SEO optimization of a web page, it is not enough to take into account the external SEO Off Page factors

such as link building-, or the main SEO On Page factors -development of an adequate structure, internal linking, tag structure or optimization of SEO fields, etc.

Nowadays, for a corporate website or eCommerce to have the possibility of positioning itself in Google SERPs.

SEO copywriting becomes vitally important. We could say that not any type of content is worth it.

What is SEO copywriting technique?

SEO copywriting technique is the action of writing optimized content for the web in relation to various techniques that favor Internet positioning.

Taking into account several SEO metrics, it seeks to occupy the first results in search engines like Google.

It is useless to write the content without any type of pattern or previous structure. It is necessary to have a certain basis for what you want to tell