it is possible to create a complete listening process that promotes new and effective ways of interacting with the target audience.

Social media monitoring is the process carried out by companies, assisted by specific tools and software solutions.

the speed at which the Internet is evolving networks poses a significant challenge for businesses.

Social media monitoring gives brands the ability to control that flow of information by spotting the negative mentions they receive before they escalate and cause irreparable damage

Understanding how customers feel about products and services helps them improve their offerings and increase their competitive advantage.