it is possible to create a complete listening process that promotes new and effective ways of interacting with the target audience.

Social media monitoring is the process carried out by companies, assisted by specific tools and software solutions.

Brands invest a lot of time and resources in building the right brand image.

the speed at which the Internet is evolving networks poses a significant challenge for businesses.

Anyone anywhere can challenge or tarnish the brand image with a negative comment or by posting an image.

Social media monitoring gives brands the ability to control that flow of information by spotting the negative mentions they receive before they escalate and cause irreparable damage

But it’s not just about keeping track of negative mentions. Brands also use tracking to track customer sentiment and feedback in real-time.

Understanding how customers feel about products and services helps them improve their offerings and increase their competitive advantage.

Social media monitoring is often confused with other terms such as social listening or social media intelligence.