When users search on Google, text ads may appear above or below search results.

relevant thresholds, user search context (location, device, time and search terms, other ads and search results on the page, and additional user metrics and attributes)

To appear in a prominent position, an ad must meet the corresponding rank thresholds.

The thresholds for displaying search results above are generally higher than those required for displaying search results.

Improve Ad Rank: Include information in your ads that is more relevant to your business to improve your expected click-through rate (CTR)

Be relevant: Make sure your ads and landing pages match user searches. Irrelevant ads may be shown.

but with high CPC and not get many clicks; therefore, they will not perform well over time.

Bid competitively: Bid high enough to compete with other advertisers bidding on the same keywords.

– Monitor campaign results: small, ongoing optimizations can have a big impact down the road.