Email marketing (or emailing) is a communication strategy used mainly in a commercial approach with a company’s contacts.

Moreover, contrary to certain received ideas, emailing is not dead! In 2017, more than 156 million emails were sent every minute.

Emailing is a way to reach a large number of people. For marketers, the main goal is to generate leads and even sales.

Of all digital tactics, this is the oldest and most established. Moreover, it is by far the most efficient and profitable when used wisely.

1 – Choose the recipients of your emails carefully

2 – Smartphone compatibility

3-Marketing automation

4 – Be open to new ideas and feedback

5 – Test! The last tip, test and retest your automated schemas before sending emails to your mailing lists.