Email marketing (or emailing) is a communication strategy used mainly in a commercial approach with a company’s contacts.

Moreover, contrary to certain received ideas, emailing is not dead! In 2017, more than 156 million emails were sent every minute.

Of all digital tactics, this is the oldest and most established. Moreover, it is by far the most efficient and profitable when used wisely.

2 – Smartphone compatibility

4 – Be open to new ideas and feedback