How can a brand with a turnover of ten times less than its real competitor be able to actively compete in the market?

it is Herzogenaurach and the groups that divide it are called Puma and Adidas.

which split shortly after World War II due to a feud. Divided everything up to the workers of the time and founded two separate companies

Sandro Incerti, Sports Marketing Manager of Puma, with a past in Nike in which he was responsible from 1992 to 2001

Joy, consumers associated the brand with liveliness and cheerfulness. Since then the goal has been to associate the brand with the concept of speed