How can a brand with a turnover of ten times less than its real competitor be able to actively compete in the market?
How can a brand with a turnover of ten times less than its real competitor be able to actively compete in the market?
it is Herzogenaurach and the groups that divide it are called Puma and Adidas.
it is Herzogenaurach and the groups that divide it are called Puma and Adidas.
The protagonist of the story is two brothers: Rudolph and Adolf Dassler, originally the founder of the Gabruder Dassler Schuhfabrik
The protagonist of the story is two brothers: Rudolph and Adolf Dassler, originally the founder of the Gabruder Dassler Schuhfabrik
which split shortly after World War II due to a feud. Divided everything up to the workers of the time and founded two separate companies
which split shortly after World War II due to a feud. Divided everything up to the workers of the time and founded two separate companies
Fun fact: The city’s two football clubs are supported by two clubs, Puma’s FC Herzogenaurach and Adidas’ ASV Herzogenourach.
Fun fact: The city’s two football clubs are supported by two clubs, Puma’s FC Herzogenaurach and Adidas’ ASV Herzogenourach.
Sandro Incerti, Sports Marketing Manager of Puma, with a past in Nike in which he was responsible from 1992 to 2001
Sandro Incerti, Sports Marketing Manager of Puma, with a past in Nike in which he was responsible from 1992 to 2001
Adidas is the number 2 company in the sportswear scene, while Puma is competing for third place with New Balance and Under Armor
Adidas is the number 2 company in the sportswear scene, while Puma is competing for third place with New Balance and Under Armor
Joy, consumers associated the brand with liveliness and cheerfulness. Since then the goal has been to associate the brand with the concept of speed
Joy, consumers associated the brand with liveliness and cheerfulness. Since then the goal has been to associate the brand with the concept of speed
Click here to read about the marketing strategy of Puma.
Click here to read about the marketing strategy of Puma.