Ephemeral content is content that has a limited duration. Unlike a blog or web page that stays indefinitely, temporary content is usually available for 24 hours or less.

Traditional marketing has always been about content that persists over time and can be recycled in the future.

Snapchat, Instagram, and Facebook Stories grow in popularity, your marketing strategy must keep up with the changing times to stay effective.

One of the great things about ephemeral content marketing is that you don’t need special equipment.

Stories are collections of photos or videos. They can be live or pre-designed. There are options to get creative with filters and sketches or you can just point and shoot.

The fear of losing has always guided the marketing strategy. That’s why the world is full of signage clearance items, today only, closing and annual sales. ephemeral marketing takes the same concept and pushes it up a notch.

Marketing is all about communicating effectively with your target audience. Temporary social media platforms are not something of the future.

The new generation of consumers made everyone feel patted on the back. They want companies to prove it.

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