Ephemeral content is content that has a limited duration. Unlike a blog or web page that stays indefinitely, temporary content is usually available for 24 hours or less.
Traditional marketing has always been about content that persists over time and can be recycled in the future.
One of the great things about ephemeral content marketing is that you don’t need special equipment.
The fear of losing has always guided the marketing strategy. That’s why the world is full of signage clearance items, today only, closing and annual sales. ephemeral marketing takes the same concept and pushes it up a notch.
The new generation of consumers made everyone feel patted on the back. They want companies to prove it.