You never get a second chance to make a first impression; therefore, your home page is undoubtedly one of the most important web pages.

For a given company, the home page is its virtual gateway.

If a new visitor doesn’t like what he sees, his instinctive reaction is to hit the “back” button.

1) Clearly answer “Who am I”, “What do I do” and/or “What can you (the visitor) do here”.

A landing page should have a specific goal: talk to the right people in their language. The best landing pages avoid “corporate gibberish” and cut out the fluff.

When a visitor lands on your home page, you have to force them to stay.

The home page is the best place to define your value proposition, so prospects choose to stay on your website and not navigate to your competitors.

All the homepages listed here are very useful, which means they are easy to navigate and there are no “flashy” objects

Many of them are also optimized for mobile devices, which is a must in today’s mobile world.

Every landing page listed here effectively uses primary and secondary calls to action to direct visitors to the next logical step.