You never get a second chance to make a first impression; therefore, your home page is undoubtedly one of the most important web pages on your website.
For a given company, the home page is its virtual gateway. If a new visitor doesn’t like what he sees, his instinctive reaction is to hit the “back” button.
What makes a website homepage design brilliant instead of gibberish? Well, it takes more than looks, it also has to work. That’s why the brightest homepages on this list not only score high on beauty, but also on smarts.
What Makes a Good Website Home Page Design?
All of the home page layouts shown here use a combination of the following elements. Not all pages are perfect, but the best home page designs get plenty of them:
1) Clearly answer “Who am I”, “What do I do” and/or “What can you (the visitor) do here”.
If you are a well-known brand or company (for example, Coca-Cola), you may be able to get away with not having to describe who you are and what you do; but the reality is that most businesses still need to answer these questions so each visitor knows they are in the “right place.”
Steven Krugg sums it up best in his best-selling book, Don’t Make Me Think: If visitors can’t identify what you’re doing in seconds, they won’t stay long.
2) It resonates with the target audience.
A landing page should have a specific goal: talk to the right people in their language. The best landing pages avoid “corporate gibberish” and cut out the fluff.
3) Communicate a compelling value proposition.
When a visitor lands on your home page, you have to force them to stay. The home page is the best place to define your value proposition, so prospects choose to stay on your website and not navigate to your competitors.
4) It is optimized for multiple devices.
All the homepages listed here are very useful, which means they are easy to navigate and there are no “flashy” objects to get in the way of navigation, such as flash banners, animations, popups, or overly complicated and unnecessary elements. . . Many of them are also optimized for mobile devices, which is a must in today’s mobile world.
5) Include calls to action (CTA).
Every landing page listed here effectively uses primary and secondary calls to action to direct visitors to the next logical step. Examples include “Free Trial”, “Schedule a Demo”, “Buy Now”, or “Learn More”. (Here are 30 examples of good CTAs for more inspiration.)
Remember, the goal of the landing page is to entice visitors to go deeper into your website and move them further down the funnel. CTAs tell them what to do next so they don’t feel overwhelmed or lost. More importantly, CTAs turn your landing page into a sales or lead generation engine, not just a brochure.
6) It is always changing.
The best landing pages aren’t always static. Some of them, like Whitehouse.gov, are constantly changing to reflect the needs, problems, and questions of their visitors. Some landing pages also change A/B testing or dynamic content.
7) Use an excellent overall design.
A well-designed page is important to build trust, communicate value, and guide visitors to the next step. As such, these landing pages make effective use of design, CTA placement, spacing, colors, fonts, and other supporting elements.
5 Tips to make an excellent Homepage
Home pages are a kind of digital welcome sign. They are the first impression and the calling card that is given to people who visit your site. Having a beautiful design is not enough, if you want to keep visitors glued to your website, you will need a website that works as a seamless medium for them. These are the 5 basics for creating a landing page that engages more visitors, more thoroughly.
Keeping your homepage design clean and user-friendly is essential. Site visitors tend to get overwhelmed if they receive an excessive amount of information and images. You will look more organized and professional if your site content is well thought out and organized.
What to do: Select a clean, easy-to-navigate layout. Make sure all of your most important content and images are kept above the fold where they’re most likely to be spotted by visitors’ eyes.
What to avoid: Avoid cluttering your homepage with too many photos, icons, clip art, banners, endless text, etc. No one wants to wade through a cluttered, information-overloaded page.
An image is worth a thousand words. When it comes to your homepage, this saying is even more true. Photos have the ability to let your visitors know what your website is about. If you don’t have access to high-quality images, you can choose from Wix’s collection of professional-quality images. Just follow these steps: Go to Wix Editor → Add → Image → Edit Image → Wix Library. Strong images can do the work of countless lines of text – use them to your advantage with eloquence and intelligence. Additionally, we recommend you view some of our most amazing galleries here.
What to do: Use high-resolution photos that will make your users want to see other pages on your site. A recognized indicator of unprofessionalism is always a poor-quality photo.
What to avoid: You don’t have to add all the amazing images you have. A few good and powerful images should be more than enough.
3. Colors and backgrounds
These simple but important elements set the tone for your home page, and it will likely do so on every page of your site. That said, doesn’t that make you want to choose wisely? The Wix Editor makes it easy for you by giving you tons of beautiful backgrounds, as well as useful pre-made color swatches called color palettes. You can click on it to see how your site’s appearance changes, or you can create your own custom palette. You can even upload one of your own images and set it as your background – great, right?
What to do: Use a combination of colors and backgrounds that work well together and reinforce your brand identity.
What to avoid: Stay away from the idea of adding too many colors and don’t choose a background that will be the center of attention. Prioritize your main images and text.
You can’t have a perfect landing page without a good, solid copy. Your first goal should be to make sure visitors immediately understand what your site is about. But remember that you will be able to include more details on other pages of your website, so there is no need to write a novel from scratch. For example: writing a bio about yourself on your homepage is just redundant when you have a separate page called “Bio”. Getting carried away and writing overly descriptive paragraphs is a sure way to put your users to sleep.
What to do: Keep the text fresh and up to date. This will let readers know that your site is up to date and a reliable and consistent source of information.
What to avoid: In most cases, no one is willing to sit down for a few hours and read all the text on your website. Make sure you don’t lose your visitors’ attention by including too much detail or repeating the same thing over and over when it’s just not necessary.
Not all homepages will have or even need buttons, but if you’re going to use them, you need to get it right. Your buttons, or calls to action, are gateways to other pages, websites, promotional items, product galleries, and more. If the goal is to get people to act and click, you’ll need to make it appealing.
What to do: Keep your call-to-action wording as clear and short as possible. Do your best to keep it under four words.
What to avoid: Try not to let your calls to action go unnoticed. If you want people to click, don’t overlook the importance of their location.
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