Studies show that 269 billion emails were sent and received every day in 2018 and the average expected ROI is $32 for every $1 spent on email marketing.
According to previous research, email marketing. it’s a way a large number (over 80%) of businesses rely on this form of marketing to attract and retain new customers and as a primary method of acquiring new customers.
Business owners are always looking for great ways to connect and build relationships with their prospects. and customers. And if you don’t use email marketing. to do so, you risk missing a great opportunity.
How does Email Marketing Help You To Generate Leads?
So you might be wondering how can email marketing really make a difference to your business.
Let’s start by looking at 3 of the great reasons below why email marketing is one of the best digital marketing tactics a business can invest in that will help you to generate unlimited leads.
One of the most important considerations for any business is their marketing budget, so let’s see how putting together a great email campaign is a no-brainer when it comes to cost.
“The expected average ROI is $32 for every dollar spent on email marketing.”
Email marketing is affordable
Many businesses operate on a tight marketing budget, which means they have to find the most affordable ways to reach and engage with their audience.
Email marketing is a cost-effective digital marketing strategy that can be up and running with a small investment to get started.
Keeping email marketing on track in terms of budget is also relatively inexpensive, allowing businesses of all sizes to get more bang for their buck in terms of marketing spending.
It’s no wonder so many business owners are eager to start creating email marketing campaigns.
Many of the more traditional marketing strategies, such as brochures and print materials, direct mail, and radio and television ads, cost thousands of dollars over a one-year period, while email marketing -mail allows companies to reach a large audience. public for a few cents per customer.
This significant return on investment can really help you improve your results and do much more with your marketing budget, for much less cost. This is one of the main reasons why email marketing is not only a good option for large businesses, but it’s also perfect for sole proprietors and small businesses.
The costs associated with this marketing strategy are relatively few. However, the exact costs of your campaigns will depend on a few different factors, including the weighting of internal resources you have.
In addition to creating a messaging strategy and identifying campaign opportunities, you’ll also need to decide who will create the marketing content and launch your campaigns.
Outsource your email marketing
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If you don’t have the in-house resources to develop and implement your small business email marketing campaigns, you may be wondering about hiring outside help.
Although working with an email marketing agency requires an initial investment, it can actually help you save more money in the long run.
Working with an agency allows you to free up your own marketing team so you can focus more on other core marketing tasks, like developing longer-term strategies. Using an agency will also be able to help you see better results faster given their experience and knowledge of the best practices and pitfalls of using email marketing as a marketing tool.
“Working with an email marketing agency requires an investment, it can actually help you save more money in the long run.”
Consumers prefer email
According to a study, 72% of consumers prefer to receive promotional messages by email.
The number one reason for email marketing. It’s obvious to businesses that consumers prefer email. Most companies work with limited marketing budgets, which means they can’t waste time with marketing tactics that won’t resonate well with their target market.
While social media has become a popular way for businesses to communicate with their audience, sometimes brands just can’t get the organic reach they’re looking for through these channels. However, social networks are not the only answer.
Email marketing can also provide a great medium that allows businesses to reach out to their prospects and potential customers.
It seems that many consumers prefer to communicate with brands through email. The most plausible reason is primarily that it’s permission-based, rather than just random marketing that you didn’t ask for.
This type of email marketing is possibly the worst as it will not only frustrate potential customers but also actively antagonize them.
Customers on your email marketing list actually signed up because they want to receive updates from you and learn more about your company. They are interested in learning more about your brand, including your promotions and discounts. And that alone makes email marketing such an effective strategy for reaching your consumers.
So now that you’ve seen customers seek to communicate with their favorite brands and services via email, you may be wondering why consumers prefer to receive updates from brands via email. Here are just a few of the reasons email marketing works so well with the modern consumer:
The personal touch Today’s consumer is busy with more work hours and less free time and is often bombarded with marketing messages. Email segmentation makes it easy to deliver the most relevant offers and content to the consumer.
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They will respond better to those that are personalized and relevant. With this marketing strategy, you can customize your content and message based on each subscriber’s individual preferences and buying patterns.
- Convenient With email access at every opportunity at their fingertips on their smartphone, most consumers find this type of communication very convenient.
Not only can consumers stay connected to their favorite brands and services on the go, but they can also easily redeem any coupon codes or other special offers on the go, at any time, from their phones.
- Access Consumers like the ability to get information on exclusive deals and last-minute deals. Sending email campaigns allows your business to instantly distribute your sales and promotional emails, so your consumers can seize the opportunity to get a great deal.
If you want to get the most out of your marketing emails and understand why email marketing works, then it’s vital that your email content is optimized for mobile devices. Let’s take a look below at ways to do this.
Keep your marketing emails mobile-optimized
With a massive wave of consumers living virtually their entire lives on their mobile phones, it makes sense to make sure your marketing is optimized for how most consumers will read your communication.
If you hope to capture the attention of this growing audience, making sure your emails can be read on smartphones is absolutely vital to the success of your email marketing campaign.
There are a few things you should focus on and make an important part of your email marketing strategy if you’re looking to develop mobile-friendly emails:
- It must be simple. Start with a responsive template that you know subscribers will be able to read on their mobile devices. Use a simple email design that looks good on a smaller screen.
- Limit your images. Too many images can take a long time to load and larger images may not be viewable on a smaller screen without excessive scrolling. Images are, of course, a great way to engage your audience. However, if you want your readers not to wait for a long list of images to load, it’s best to limit them.
- Make good use of call-to-action buttons. Always use a button for your customers’ call to action, rather than a link. Links can be easily broken and buttons are much easier to click when using a touch screen device than when clicking links. Make sure the button is big enough for anyone to click as you move to the next step in the customer journey.
- Optimize your text. Make sure your message gets to the point quickly and try to avoid using long paragraphs. The text you use is just as important as the images you use, and both should be as concise as possible. Your email marketing message should be easy to read and scroll.
Now that you’ve seen some of the huge benefits of email marketing and why it’s such a popular method of communicating with consumers, let’s take a look below at some of the types of messages that work well as part of your marketing strategy. . by customer engagement email.
We will start with a question that many may have, related to the number of emails you should send. No one wants to bomb their customers! So, read on to discover the optimal number to make sure your readers are happy to engage with your content.
How many emails should I send per week?
There have been a number of studies that have found that email users prefer to receive marketing emails only once a week. This frequency allows you to communicate consistently without overwhelming your subscribers.
When it comes to the types of emails consumers like to receive, there are a few different reasons why consumers often sign up to receive email communications from brands:
- Delivery of free content, such as e-books and how-to guides.
- Information about existing products and services.
- Newsletters and brand updates
- Loyalty and rewards programs
- Sales promotion and coupons
- Product Launch
The only way to know for sure if your email marketing is working is by making sure you continually track the success of your email campaigns.
Be sure to track important metrics like click-through rates, open rates, and any conversions to see the types of content your subscribers respond to best.
Studying and reporting on your unsubscribe rate can also help you more easily understand the types of content your audience isn’t engaging with.
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“There have been several studies that have found that email users prefer to receive marketing emails only once a week.”
So once you’ve decided how you intend to grab your customers’ attention, engaging them with your product or service, let’s look at ways you can bring your communication to life and ensure your customers click through to your emails and join. you. . on your brand journey!
Some amazing and effective ways to engage your customers via email
create a story
When creating email campaigns, it’s important to include relevant content that relates to your brand message and the interests of your subscribers.
Content that engages in storytelling and inspires your readers brings truly unique value to your customers’ online experience.
One of the best ways to do this is by creating a content-rich email newsletter. Be sure to include customer success stories, product launches or updates to existing products or services, great tips, and more!
When you personally connect with your subscribers in a personal way through interesting, engaging, and well-researched content, you’ll encourage them to explore your products and become part of your loyal customer base.
According to Forbes, the huge group of new consumers, millennials, no longer engage through ads alone and expect much more from brands in terms of their online content.
When a brand can connect with its audience on a personal level, it can build a lasting relationship and drive conversion from new customers, and, more importantly, help retain existing customers.
Use powerful subject lines
It’s crucial to create subject lines that engage your readers and drive higher engagement rates. Strong subject lines are short and descriptive. They must also contain the promise of something unmissable inside.
Since our inboxes are constantly inundated with emails every day, we make decisions based on the subject lines that appeal to us at first glance.
To instantly engage your readers, be sure to maybe include a cliffhanger theme title, emoji, coupon codes, or cliffhanger. These are great ways to make sure your customers read yours and don’t delete it!
Create polished email designs
If an email is difficult to consume, a reader is likely to stop engaging with it. Using eye-catching and relevant images with short blocks of text will encourage customers to read the entire email.
Making sure you have not only creative but also a clear, professional-looking email design is essential for customer engagement.
In 2016, more than 70% of emails were opened on a mobile device. Using a mobile responsive design is crucial to grab your reader’s attention in an engaging way.
So make sure your desktop version is a powerful draw for your potential customers, but also make sure your newsletters’ engaging content is viewable on mobile devices.
Using an effective email campaign targeted directly at your ideal customer is a guaranteed, inexpensive, and time-efficient way to use your marketing budget in the best possible way.
Creating rich and engaging content will ensure that you effectively start building a loyal customer base, who will buy from you again and again.