- Natural: Those who typed a question and came to your site because it is shown on the search engine results page (SERP)
- Direct: Those who typed the URL to get directly to your site
- Referral: Those from another website with a link
- Social: Those who were targeted from social media on your site
- Paid: Those who clicked on a paid ad or promoted ad content on your website.
Most of the time, companies focus on delivering live traffic, which is why there is a need for search engine optimization (SEO). But segmenting your traffic by source can help identify other opportunities for your company. such as having to focus on product information or increasing social engagement. this way the analytics tools give better traffic insight.
Conversion is a good thing, the actions you want people to do on your site. We often think of “macro” conversions, such as downloading an eBook or filling out a contact form, but “minor” conversions, such as installing on your blog, are equally important. Receives a visitor to your system as a contact.
From there, the goal is to make them a customer or evangelist, but how? We are all familiar with the four main steps of finding new customers in the internal market: Attraction, Conversion, Closing, and Exciting. But let’s break this down a little bit. How do you build relationships with your customers from the beginning?
By following the conversion, you can begin to see the actions that guests perform before becoming customers. Perhaps your average customer reads three blogs, downloads a piece of content, and receives five emails before agreeing to speak with the seller. This information can help you increase the user experience in conversion optimization.
4. Click-through rate or CTR
In online marketing, CTR represents a click-through rate: a metric that measures the number of clicks advertisers receive, from their ads per expense.
Getting a high click-through rate is important for your PPC success because it directly affects your quality points. and how much you pay every time someone clicks on your search ad. Do your click-through rates slow you down, or are they high enough?. So. analytics tools benefits in optimizing CTR.
5. Page loading speed
We all know how annoying it can be to go to a site and wait … and then wait … and then wait. In fact, how many of you have given up leaving a site that took a long time to load? According to Kissmetrics, 40 percent of people leave a website that takes more than three seconds to load. That’s a lot of lost traffic.
A great tool to test your site’s loading time is Google Page Speed Insights. While this is a useful tool to see how you can improve your site, as Google states, “Higher scores are associated with faster user experience but are not guaranteed.” The tool focuses on two areas – over a pen and a full-page – and uses only those page features that are not connected to the network connection.
It is unlikely that your site will get 100/100, which is perfectly fine. The goal is to improve your download speed so that users do not get frustrated and leave, not to please Google. Note these key areas at the right speed. Some tips* to reduce page loading time is:
- Optimize and compress images
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