social media strategy executive summary examples

Table of Contents

Here are popular examples of social media executive summaries:

1. Executive Summary

Social media marketing is the demand of the new age. With the increase of internet usage, this idea has become influential. The countries which have an edge in technologies are already capitalizing on this idea. And nowadays social marketing media works better than other media to communicate something to the society. Business organizations are having good results using social sites to exert their marketing communications.

Although internet usage is increasing in Bangladesh, it is still focused on selected geo-demographic segments. Questions are bound to arise on authenticity and also whether the views and opinions represent the entire
market.

With this view, the research conducted for this study also reveals the same result. Most of the respondents feel that social sites are not effective enough for marketing communication in Bangladesh, compared
to other media.

2. EXECUTIVE SUMMARY

Social Media Strategy

Urban Outfitters Director of Marketing Steve Hartman says that social media inspires the customers and shows the personality of the brand. He says that “although conversions are low on social media, context is crucial in understanding that consumers may not be looking to shop while browsing their social media.” Urban Outfitters is currently active on Instagram, Vine, Facebook, Twitter, and Pinterest with hopes of inspiring its consumers.

Creating Buzz

By running in-store photo contests Urban Outfitters is constantly creating a buzz on Instagram and their website. When consumers post pictures on Twitter or Instagram using the hashtag #OUonyou their photos are automatically integrated into the company’s website. This lets the consumers play an active role in the brand. Photos posted on Urban Outfitters’ Instagram page get upwards of 40,000 likes immediately after being posted.

Creating Community

Urban Outfitters’ social media is all about inspiring the consumers and showing the Urban Outfitters lifestyle. The high-quality photos used on their social media not only show products sold in their stores but they show photos of the daily life of a loyalist to Urban Outfitters. Consumers feel connected with the company because Urban Outfitters uses its Twitter to respond and interact with them. This community on social media helps create lifelong consumers.

3. Executive Summary

Social media marketing is the demand of the new age. With the increase of internet usage, this idea has become influential. The countries which have an edge in technologies are already capitalizing on this idea. And nowadays social marketing media works better than other media to communicate something to society. Business organizations are having good results using social sites to exert their marketing communications.

These were some examples of social media executive summary hope you liked them.