You never get a second chance to make a first impression; therefore, your home page is undoubtedly one of the most important web pages.
If a new visitor doesn’t like what he sees, his instinctive reaction is to hit the “back” button.
A landing page should have a specific goal: talk to the right people in their language. The best landing pages avoid “corporate gibberish” and cut out the fluff.
The home page is the best place to define your value proposition, so prospects choose to stay on your website and not navigate to your competitors.
Many of them are also optimized for mobile devices, which is a must in today’s mobile world.