What is PPC - Pay Per Click - AD model?

What Is PPC or Pay Per Click?

Pay per click or PPC an online marketing Ad model where advertisers pay money each time their ads are clicked. It is basically a form of paid ad scheme where an advertiser is paid if the Ad is clicked. Some big platforms such as Google and Facebook provide an option to the marketer of pay per click.

PPC method helps marketers to drive traffic to their link or content which helps businesses to generate leads and conversion. In return, the businesses need to pay the charge for every click made through a particular advertising channel.

PPC With Google Ads

Google Ads is one of the most popular PPC advertising programs in the world. The Ads Platform empowers businesses to create ads from Google search engines and other Google properties.

Google Ads uses an individual payment model, in which users bid on keywords and pay per click on their ads. Every time a search is made, Google enters the ad into the advertisers' pool. and selects a group of advertisements that appear in the main ad space on the search results page of the google search engine.

who will appear on the page is based on the Advertiser's Ad Rank, metrics that are multiplied by two key factors. CPC bid (the highest value an advertiser intends to use) and Quality Score. (the value of your click-through rate, compliance, and the quality of the landing page).

This program allows winning advertisers to reach potential customers. at a cost that is commensurate with their budget. It’s kind of an auction actually. The infographic below shows how this auction program works.

Keyword Research In PPC

PPC keyword research can be surprisingly time-consuming, but it is very important. Your entire PPC campaign is made up of keywords, and the most successful Google Ads advertisers are constantly growing. and refining their PPC name list.

If you do keyword research only once when you make your first campaign. you probably lose hundreds of thousands of keywords, long queues, low and very related values ​​that may drive traffic to your site.

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