There are various types of ads within Facebook including; enhanced posts, photos, videos, and carousel ads. Each type of ad can be displayed in many places including; desktop stories, mobile news stories, desktop sidebar, and now on Instagram. So, in this ultimate guide, we will cover all necessary aspects related to Facebook Ads.
FB Ads from brand awareness to conversion
Facebook advertising is a thriving business with no sign of slowing down. Every year, 15 million companies spend billions on Facebook ads.
But how hard do these dollars work?
According to Marketer, 96 percent of advertisers consider Facebook to be the most effective social media marketing. a proven ROI-based platform.
Why? Of the two billion users who use Facebook every month. the average person spends at least 50 minutes a day on one of Facebook’s products – more than any other network.
1. Log in to FB and navigate to Ad manager in the FB menu
To access your Facebook Ads dashboard. you can refer to https://www.facebook.com/ads/manager or click the drop-down arrow in the top right corner of Facebook. and select “Manage Ads” from the drop-down menu.
2. The Facebook Dashboard
From the ad dashboard, you can manage all aspects of your Facebook ad experience. Lots here! This is where you can find all the essential tools, menus, and buttons.
Facebook ads are highly flexible and there are now variations that you can use to solve a wide range of business issues. from driving traffic to your website to reach people in your area.
3. Boost post
Boost Post promotion allows you to pay for live content that will be displayed to a wider audience. This can be shown to people who like your page, people who like your page and their friends, or people you choose by targeting. It is a good practice to choose to enlarge posts that are physically fit.
4. Creating Ads to promote
Promotion Post usually uses existing content. Creating an ad from scratch depends on you creating new content in this process. following the pre-set process within Facebook Adsmanager.
5. Campaign structure
Facebook ads allow businesses to create specific ad campaigns,
that also includes a set of individual ads that are grouped together into an ad set.
This means that businesses can set up campaigns and target audiences. and reach those audiences through a series of ads within their ad set that can use different photos, copies, and landing pages.
Just go through the video for a better understanding of Facebook Ads.
5. Tracking conversions
We can track ‘Conversion’ using Facebook Pixels. Invisible ‘pixel’ on your website allows you to track changes that occur on your website. (as a result of your ad) and enables you to create a ‘Look’ audience for future campaigns.
What is a Facebook pixel?
“Facebook pixel” is basically an HTML code that you place manually,
inside the website. Once the pixel code is confirmed. It provides Facebook as well as users with more targeted campaigns. Along with the tracking of sales and conversions.
After inserting the basic pixel code into your website, you can set events to measure the actions you care about, such as shopping. You can do this by entering the code manually or using the point setting tool and clicking Event. After that, make sure your pixel is working properly.
You can use one pixel across your website, including many pages of your website. . For example, if two different agencies run ads for your business, they may need to set a different pixel for their website. Learn more about setting more pixels on Developer Facebook.
6. Custom Audience
Ads are not just for new customers. Most retailers are very focused on getting new customers, but what if all your current customers buy your product at the same time? What if they are buying an expensive appliance? Think about what that will do for your sales. Targeting a custom audience yields better results.
Research suggests that it may cost 5 to 10 times more to bring in a new customer than it does to keep a previous customer. With that in mind, it’s important not to think about looking for new customers with your marketing campaigns.
An effective way to do that is to create a Custom Audience within Facebook by uploading your current list of customer email addresses as a CSV file.
7. Retargeting Ads
Facebook retargeting is the same as retargeting with Google ads. As included in the Google Ads section.
Retargeting on Facebook to target Facebook Ads especially to people who have visited your website before when using Facebook.
The Setup requires adding a Facebook pixel (small caption of code) as discussed above to your website. The Facebook pixel can be set to capture all website traffic or to capture traffic to certain pages of your website.
Once installed on your site. you can use the data collected by the Facebook pixel, to create a Custom Audience created by previous website visitors to Facebook AdsManager
Facebook has used the business model of advertising more effectively than any other company in history besides Google. It has done this by developing a large user base and building a powerful advertising platform. The company offers free, intuitive social media – that’s the user experience.
Since Facebook Ads are targeted Ads – people are more likely to know and are interested in your product and offer. – Facebook RemarketingAds tends to earn click-through rates with higher prices and higher conversion rates, than complex targeted ads (such as Interest-based targeting.)
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