- Sign in to Google Analytics.
- Set up your web assets.
- Enter your website name.
- Enter the URL of your YouTube channel (copy and paste from YouTube).
- Select a category.
- Enter a time zone.
- Give your account a name.
- Click the blue Get Tracking ID button.
- Accept the Terms of Service.
- Copy tracking Id from Google analytics
- Visit the YouTube channel and go to advance under the channel setting.
- Paste tracking Id in the setting box
- Click save button
- Hurray! you are done.
3. Google Ads account
So you have your YouTube channel and you’re ready to track statistics, but there’s one last thing confusing: your Google Ads account. Google owns YouTube and runs its YouTube ads through its Google Ads platform. What can we say The world (really) works on Google.
To upload your video ad, target your audience, and build your campaign, you’ll need to set up your Google Ads account. Click this link and use your Google account details to register and get started.
Once you have set up all three of your accounts you will be able to start building your own YouTube advertising campaigns.
YouTube – Ad Types
There are so many ways to advertise on YouTube – TrueView in-stream ads, TrueView discovery ads, pre-made ads, weird ads, and the list goes on. Sounds fun – and stressful, doesn’t it? Yes, the truth is, Everyone will work for your product from day one. So don’t worry about how you will use every type of ad. Let’s focus on finding the right type of ad.
Trueview – Discovery Ads
When you search for a video on YouTube with something like the “MacBook Pro,.” you can find an iPhone video with a “bright” yellow box next to it at the top of the results. This is just one type of ad for an acquisition.
These appear in places like YouTube search results, near-related videos, and the youtube mobile homepage. Users can click on the icon to view your video ad and help put more of your videos in front of the right audience. One big one,
The difference between a broadcast and a discovery is that the broadcast is automatic and the discovery requires a user to click.
Trueview – Instream Ads
Have you ever clicked on a YouTube video and were greeted with a short (or longer) ad before your video? If you did, you would be watching an in-stream TrueView in-stream ad.
These ads are automatically generated before, during, or after the videos watched on YouTube. Viewers have the option to skip the ad after 5 seconds if the ad content does not apply to them. for detailed insight go through the video given below.
Trueview – Bumper Ads
Bumper ads are the same as in-stream ads, except that they are “not passable.” Why? Because these video ads should be 6 seconds or shorter, so they need to capture attention, be short and memorable. But don’t be fooled by their six-second lifespan – brands like Bounce, Airbnb, and Armor have all had a huge impact on big ads. Sometimes there is very little more.
Do you know those ads that appear in the middle of the video? Those who have tried to escape but can not? Yes, you just got one of two YouTube commercials you can’t miss – so enjoy! The pre-roll – without its name – can play not only before, but also during or after the YouTube video, and can be up to 20 seconds long.
This type of ad can give you some flexibility when it comes to placement (before or after a video play). advertising time, and placement of specific calls for the viewer. Is this ringing a bell? “Click today to save 15% or more on your car insurance.” Yes, that was a call to action in a pre-wrap ad.
One of the great things about YouTube advertising is that. in general, it is very cost-effective. – considering your ability to target your key customer and the highest ROI you can achieve unlike other types of advertising. Yet – probably – there are some clever ways to get the most out of your advertising campaign on YouTube