In this ultimate guide to YouTube Ads, we will uncover all necessary aspects which greatly benefit in running successful Youtube Ads.
How Powerful Is YouTube Video Advertising?
The proof is numerical:
Five billion videos are watched on YouTube every day.
65% of officials will visit the website and about 40% will call the seller after watching the video.
90% of customers say that product videos help with their decision-making.
Do people still enjoy a good response video or cat integration? That’s right. But much more many consumers use YouTube to read and access the information needed to buy decisions.
In fact (as of this writing), YouTube stands as the # 2 search engine in the world.
Table of Contents
Video Ads – High impact at large scale
Any Guess how much money was spent on television advertising last year? About 20 billion noise? It should sound… is wrong. The value is actually nearly $ 70 billion! Follow up Q: Is cable TV still the way you really go? Or using platforms like Netflix, Hulu, and Amazon watches what you want when you want?
Here’s the hard truth – traditional TV viewing has dropped by more than 20%, and we use streaming services and switch to OTT (over-the-top) accounts that make up more than 51% of the US population. OTT is basically an all-inclusive online media content entertainment streaming service.
YouTube vs. Indigenous TV Ads:
8 out of 10 studies found that YouTube had a high ROI. • Advertisers pay for real views on YouTube – not time gaps. • Advertisers get better access to the target audience on YouTube. • Better data and performance tracking are available on YouTube. • YouTube mobile ads get viewer attention 83% of the time.
Starting with Youtube Ads – Required setup
Creating video content and launching your campaign requires a good foundation for a few reasons. You need a home for your content, and you need to be able to target your customers then run your campaign.
You also need to be able to track your progress. The last one is most important – to track your progress. If you are going to invest time and money to make advertising on YouTube, you want to make sure you get the most out of your spending.
Here are three things you need to do to continue:
• YouTube channel • Google Analytics account (tracking) • Google Ad Account
1. Starting with YouTube channel:
All your content videos and video ads need a place to stay – that home is YouTube. You can save all videos in one place for easy access, and if you want to use the ad, embed the product video on your site, or share it. video on social media will be there waiting for you. So the first thing you need to do is create your own channel.
To create your first YouTube channel, go to YouTube.com and follow these steps: Sign in to YouTube on a computer or using a mobile site with your Gmail account details. Try action that requires a channel, such as uploading a video, posting a comment, or creating a playlist. If you do not already have a channel, you will see information on how to create a channel. Check the details of your Google account name and photo and confirm the creation of your new channel
2. Google analytics setup
Want to know the real impact your content has on you? It’s all in numbers. YouTube itself has statistics that show you are watching the times. and the number of views, and linking your channel to Google Analytics (GA) will help you get more details.
How do people interact with your channel? What do people want to find your channel? Where does your traffic come from? GA brings this information and more to the full view, including:
Viewers retention (i.e Users revisit your channel)
Linking Google Analytics with YouTube
Once you already have both your YouTube channel and your Google Analytics account, you will want to link them together to capture all that rich viewing data. So take a deep breath because we will connect everything together now:
Sign in to Google Analytics.
Set up your web assets.
Enter your website name.
Enter the URL of your YouTube channel (copy and paste from YouTube).
Select a category.
Enter a time zone.
Give your account a name.
Click the blue Get Tracking ID button.
Accept the Terms of Service.
Copy tracking Id from Google analytics
Visit the YouTube channel and go to advance under the channel setting.
Paste tracking Id in the setting box
Click save button
Hurray! you are done.
3. Google Ads account
So you have your YouTube channel and you’re ready to track statistics, but there’s one last thing confusing: your Google Ads account. Google owns YouTube and runs its YouTube ads through its Google Ads platform. What can we say The world (really) works on Google.
To upload your video ad, target your audience, and build your campaign, you’ll need to set up your Google Ads account. Click this link and use your Google account details to register and get started.
Once you have set up all three of your accounts you will be able to start building your own YouTube advertising campaigns.
YouTube – Ad Types
There are so many ways to advertise on YouTube – TrueView in-stream ads, TrueView discovery ads, pre-made ads, weird ads, and the list goes on. Sounds fun – and stressful, doesn’t it? Yes, the truth is, Everyone will work for your product from day one. So don’t worry about how you will use every type of ad. Let’s focus on finding the right type of ad.
Trueview – Discovery Ads
When you search for a video on YouTube with something like the “MacBook Pro,.” you can find an iPhone video with a “bright” yellow box next to it at the top of the results. This is just one type of ad for an acquisition.
These appear in places like YouTube search results, near-related videos, and the youtube mobile homepage. Users can click on the icon to view your video ad and help put more of your videos in front of the right audience. One big one,
The difference between a broadcast and a discovery is that the broadcast is automatic and the discovery requires a user to click.
Trueview – Instream Ads
Have you ever clicked on a YouTube video and were greeted with a short (or longer) ad before your video? If you did, you would be watching an in-stream TrueView in-stream ad.
These ads are automatically generated before, during, or after the videos watched on YouTube. Viewers have the option to skip the ad after 5 seconds if the ad content does not apply to them. for detailed insight go through the video given below.
Trueview – Bumper Ads
Bumper ads are the same as in-stream ads, except that they are “not passable.” Why? Because these video ads should be 6 seconds or shorter, so they need to capture attention, be short and memorable. But don’t be fooled by their six-second lifespan – brands like Bounce, Airbnb, and Armor have all had a huge impact on big ads. Sometimes there is very little more.
Do you know those ads that appear in the middle of the video? Those who have tried to escape but can not? Yes, you just got one of two YouTube commercials you can’t miss – so enjoy! The pre-roll – without its name – can play not only before, but also during or after the YouTube video, and can be up to 20 seconds long.
This type of ad can give you some flexibility when it comes to placement (before or after a video play). advertising time, and placement of specific calls for the viewer. Is this ringing a bell? “Click today to save 15% or more on your car insurance.” Yes, that was a call to action in a pre-wrap ad.
One of the great things about YouTube advertising is that. in general, it is very cost-effective. – considering your ability to target your key customer and the highest ROI you can achieve unlike other types of advertising. Yet – probably – there are some clever ways to get the most out of your advertising campaign on YouTube