Mobile marketing focuses on the fact that mobile has now overshadowed our desktop world. As shown in, the first step in the mobile marketing process is about understanding the great opportunities in this place. Implementing mobile marketing will help you to:

• Understand the implications of these digital transformation vendors.
• See key features and benefits of mobile.
• Be aware of the challenges of mobile marketing.

 

As a digital marketer, if you want to reach a wider audience the

The smartphone is your best new friend – because it helps you get to the set audience in a surprisingly simple way.

For example, Citigroup found that while TV took 13 years to reach

the audience of 50 million users, a business like Facebook lasted only 3.5 years…

and the Angry Birds lasted just 35 days!

The greatest size of the moving audience and the speed you can reach it’s amazing.

At the same time you have a market and an environmental system that is global, and devices in the hands of everyone you want to reach out to, too even the distribution method that makes it accessible to them.

 

 

2. Optimize

In this step, the focus is basically to optimize your website and app development. which are mobile-friendly and are accessible with ease on smartphones.

• Understand the difference between flexible and responsive sites.
• Learn the basics of a well-functioning site.
  
• Acknowledge the benefits and challenges of mobile sites, apps, and the web applications.
  
• Be sure to set up your mobile site

As people browse more on their mobiles than desktops,

you need to engage with them on small screens. Showing the desktop version of the site will not work.

 

Why? Because users don’t have more than human vision. If your content is too small, they will be frustrated by all the congestion then the proximity involved, which may cause them to rush directly to exit your website.

 

3. Advertise

 

Having an awesome mobile site or app does not mean anything when customers do not know what you are offering?

 

Phase 3 of the mobile marketing, outstanding marketing process

is focused on advertising so you will:

• Understand how mobile advertising can help you achieve your goals.
• Find a variety of ad formats available and locations where your ads may appear.
• Learn the steps and tips to start your campaign.

Mobile Ads Formats

Hate to break it to you, but size matters – at least, it happens when it comes to choosing mobile ad formats!. Standard format for the mobile ad only 320 × 50 pixels or 320 × 60 pixels. Even if you have iPads, you still have a limited space to convey your message. See Picture more standard ad formats.

 

 

Regardless of the format, your mobile ad should call users to take some form of action: for example, a simple hotel banner that expands when clicked to display active buttons with clear CTAs.

 

The user can book a room, benefit rewards, or click to call within the UX as smoothly as Morgan Freeman’s voice. Mobile ads offer great video opportunities, as shown in Figure With desktop advertising, video ads are often silenced automatically.

The portable video banner increases when clicked and the video plays faster-Take the user’s phone or tablet speakers and gives more diving experience. That’s great, huh?