Mobile marketing is a multi-channel, digital marketing approach aimed at reaching target audiences. on their smartphones, tablets, and/or other mobile devices. through websites, email, SMS and MMS, social media, and apps.
In recent years, customers have begun to transfer their attention (and dollars) to mobile phones. As a result, retailers are doing the same to build a true omnichannel engagement.
As technology differs greatly, so does marketing. And to gain and keep the attention of potential buyers, the content must be strategic and personalized.
Mobile marketing – An emerging trend
Mobile marketing can do wonders by driving the product price and demand for your products or services. by using the power of mobile to connect with more customers in real-time at any time in the customer life cycle. The cell phone is also slowly growing.
According to eMarketer, mobile usage statistics are compared to the desktop in the United States. The emerging trend in mobile marketing shows.
In 2018 the top audience alone will grow to 55.7 million (about 19%) by 2022. while Adweek estimates that users 79% have their phones at or near all but two hours a day. Today, there are more mobile devices in the world (8.7 billion) than in humans (7.1 billion), thanks in large part to our love for new technology.
UN data analysts have found that in the United States. 71.5% of citizens over the age of 13 own a smartphone, and 66.5% have smartphones worldwide (WorldoMeters U.N. data, GSMA Intelligence). To harness the growing power of mobile marketing, you need to focus on creating the seamless experience your audience can expect.
Just go through the video on Mobile marketing given below:
The 4 steps of the Mobile marketing process
The four important steps of mobile marketing include:
Mobile marketing focuses on the fact that mobile has now overshadowed our desktop world. As shown in, the first step in the mobile marketing process is about understanding the great opportunities in this place. Implementing mobile marketing will help you to:
Understand the implications of these digital transformation vendors.
See key features and benefits of mobile.
Be aware of the challenges of mobile marketing.
As a digital marketer, if you want to reach a wider audience the
The smartphone is your best new friend – because it helps you get to the set audience in a surprisingly simple way.
For example, Citigroup found that while TV took 13 years to reach
the audience of 50 million users, a business like Facebook lasted only 3.5 years…
and the Angry Birds lasted just 35 days!
The greatest size of the moving audience and the speed you can reach it’s amazing.
At the same time you have a market and an environmental system that is global, and devices in the hands of everyone you want to reach out to, too even the distribution method that makes it accessible to them.
In this step, the focus is basically to optimize your website and app development. which are mobile-friendly and are accessible with ease on smartphones.
Understand the difference between flexible and responsive sites.
Learn the basics of a well-functioning site.
Acknowledge the benefits and challenges of mobile sites, apps, and the web applications.
Be sure to set up your mobile site
As people browse more on their mobiles than desktops,
you need to engage with them on small screens. Showing the desktop version of the site will not work.
Why? Because users don’t have more than human vision. If your content is too small, they will be frustrated by all the congestion then the proximity involved, which may cause them to rush directly to exit your website.
Having an awesome mobile site or app does not mean anything when customers do not know what you are offering?
Phase 3 of the mobile marketing, outstanding marketing process
is focused on advertising so you will:
Understand how mobile advertising can help you achieve your goals.
Find a variety of ad formats available and locations where your ads may appear.
Learn the steps and tips to start your campaign.
Mobile Ads Formats
Hate to break it to you, but size matters – at least, it happens when it comes to choosing mobile ad formats!. Standard format for the mobile ad only 320 × 50 pixels or 320 × 60 pixels. Even if you have iPads, you still have a limited space to convey your message. See Picture more standard ad formats.
Regardless of the format, your mobile ad should call users to take some form of action: for example, a simple hotel banner that expands when clicked to display active buttons with clear CTAs.
The user can book a room, benefit rewards, or click to call within the UX as smoothly as Morgan Freeman’s voice. Mobile ads offer great video opportunities, as shown in Figure With desktop advertising, video ads are often silenced automatically.
The portable video banner increases when clicked and the video plays faster-Take the user’s phone or tablet speakers and gives more diving experience. That’s great, huh?
This section will remind you of the importance of analysis so that you can:
Note that metrics should be used in mobile marketing strategy.
Understand what a math pack looks like and how it can be used in your campaign.
Metrics are very important in mobile advertising because users are open to your devices. They don’t share with them as they would do a PC at work or a laptop at home that the whole family can afford.
So you would be using mobile sites, apps, mobile search, online marketing, or SMS as part of your strategy, talking to one user. You can see clearly what you do and how you can communicate with him.
This information can feed your mobile site strategy in terms of how to provide users. how to care for what they like to do on your site, whether you are building a mobile app, navigating which platforms, and so on.
You can view the decrease rate of users from mobile devices as compared to desktops. – if it’s too high, you probably need to focus more on your mobile strategy and making your site responsive.