If you do digital advertising, there is one part of your campaign that is never visible: the conversion pixel.

Conversion pixel are needed to track your campaigns and find out what ROI is. But what exactly are they and how should we implement them?

What is a conversion pixel?

A conversion pixel is the JavaScript code that you put into your website. It is an invisible image and can be used to track user behavior on your site and link to your digital advertising campaigns.

Conversion Pixel monitors the behavior of customers who click on one of your digital advertising campaigns and tells you which pages they visited if they added a product to the cart or if they completed payment.

Just go through this video below to learn how to add pixels to Facebook

The only way to effectively measure the results of your digital advertising campaign is to set up a conversion pixel because you can find out what people are buying, what kind of audience is most interested in any ad, average purchase size, and other data. And it allows you to measure ROI and optimize ads so that they quickly become profitable.

How to use the conversion pixel in your Ad campaigns?

Conversion pixels are available on many online advertising platforms. Let’s take a look at its best uses:

Facebook Ads: Facebook Advertising Pixel allows you to record the actions of the user on your website after clicking on the ad on Facebook. You can categorize conversions into 6 categories: main page views, leads, signups, products added to the cart, payments, and more.

Instagram ads: Since ads on Facebook and Instagram are provided from the same platform, the conversion pixel works in a similar way. You can use it to monitor the activity of customers who click on your ads on your website and thereby optimize the profitability of campaigns.

Twitter Ads: In addition to tracking the behavior of users on your website, you can also learn how they interact with the ad (for example, by retweeting or “liking”).

Google Ads: Google Ads lets you link your account to Google Analytics and set up Conversion Pixel to keep up to date with everything that happens to users who click on your ads. Pixels are also very useful here for remarketing campaigns, i.e. only for users who have already visited your website or taken a specific action.

Display ads: By setting up a conversion pixel for your display ad, you can easily see which placements and creatives are most profitable for you.

Email Marketing: Having a conversion pixel in your newsletter makes it possible to know how customers respond to your emails and how your email marketing achieves the intended goals.


During and after setup you can verify that Pixel and Events are installed correctly.

When configuring the pixel you can check if the original pixel code is correct, make sure you have included the event code in the correct place, and make sure the standard event codes are spelled correctly.

In order to optimize for conversions and record the effect of ads on Facebook ads, it is necessary to select the pixel by the ad creation tool and power editor during the campaign configuration. A few hours after the publication of the campaign, it is possible to check the results of conversions and observe the traffic data to the website.

Other interesting reads:

Display Ads Vs Native Ads | What’s the difference?

How do online Ads work & What are it’s Advantages?

What is Quality Score in Google Ads & How to improve Quality Score?

What Is Digital Display Advertising?

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