So you want to build a social media presence for yourself or your business, but where do you start? It may seem like a daunting build from the start, so here are 11 ways to successfully build, maintain and enhance your social media presence.
‘Why am I on social media?’
Looks like everyone and their dog are on social media today, so you can say ‘Well if everyone is on this I should too!’ Which is a fair thing. However, you really have to ask yourself ‘Why am I here? What do I want to get out of this? ‘
Setting goals and objectives for yourself and having a clear idea of the content you want to share is a great place to start. Think about where you want to grow your platform; Set yourself smart goals and collect ready-made content for posting. This gives you an advantage and prevents you from sharing content aimlessly.
Top 14 Tips To Build Social Media Presence
Creating Social media presence takes time and constant engagement with the audience helps to create a strong relationship with the audience. So, let’s have a look at the top 14 tips to build a better social media presence.
1. Use the right tools
If you want to improve your social media presence, you should post frequently and at the most convenient times. Check out the best social media tools from here with a free trial
But if you have a company, you will not have enough time to log in consistently into all your accounts. So you have to use the right tools.
Using the right tools will help you schedule your postings and make sure you are posting often enough to improve your social media presence.
2. Focus on customer satisfaction
Like it or not, social media has become a major platform for customer service.
Instead of waiting hours (sometimes days) for a business to make a phone call or reply to a company email, many customers with problems immediately turn to social networks for help from brands. Huh.
Using your social platform as a customer service platform will send more users to your social page and make it easier for them to solve their problems.
The good news is, you can even create a Facebook chatbot that answers customer questions when you’re not around. By doing this your customers will also be inclined to buy anything from you. Learn about Newsjacking.
3. Promote your accounts
Do not expect your customers to know everything about your social platforms and find them on their own.
Start promoting your accounts to your customers and ask them to follow, like, comment, and share your posts. The more people know about your presence on social media, the greater the number of your followers and fans.
4. Stay on top of the trend
One of the best ways to increase ****** presence for your business is to piggyback on popular trends. Doing so will expose your profile to many customers who previously did not know about your business and will also help your post go viral.
You can stay on top of trends by observing what is happening.
5. Focus on eye-catching visuals
One of the best ways to stand out on social media while enhancing your presence is to focus on using catchy visuals.
For maximum benefit, focus on posting pictures showing people using your products and enjoying your services.
Continue your ongoing engagement with your audience
Customers may not want to follow you on social media or interact with you for nothing in return.
That’s why it’s so important to be actively involved with your audience. This means being committed to responding to the comments you post on your page on a daily basis.
Connecting with your followers not only enhances your social media presence but also helps you build real relationships with customers. Learn new social media marketing terms.
Facebook is still the largest social network and they want you to be successful using their advertising platform. It just makes sense. If you achieve your business goals by spending money on Facebook advertising, you have the opportunity to reuse that marketing practice in the future. To learn how to make your Facebook marketing successful and profitable, download my free checklist, successful Facebook ads here.
6. Keep it fresh
Do not be the one to post the same link over and over again. As we have seen before, there is no need to look again.
Viewers love to see fresh, new, and exciting content that reduces noise and competition (and trust us, there is a lot of competition). Try and create content that is relevant to you and your business; Makes readers unable to scroll past and let them engage with you. If in doubt, go for a visual or well-designed photo montage like video. Do not be afraid to experiment.
It is also important that you do not share too much of one thing. If you have an important message that you want to reach as many people as possible, think of different ways you can do it. Maybe you can write a blog or share an interview with someone. There is more than one way to get the message across and social media platforms know it.
7. Look for relationships, not just followers
We can argue all day about whether the number of your followers is a vanity metric or not.
That said, 100 followers who engage with you regularly and your content is worth more than 10,000 ignoring you.
Saying this may be cliched, but don’t let “social” get out of your social media presence. Social beauty is that you can connect with followers in moments from almost anywhere.
For example, Sprout Social’s own #SprotChat gives us the opportunity to interact regularly with our lovely followers who are just as eager to contact us.
8. Jump onto the bandwagons
We’ve all seen trending hashtags on Twitter and companies are jumping on them to support their products. While this can be difficult in some cases, it is a great opportunity to really engage in global dialogue and showcase your brand personality.
This is a great way to get your name for new followers who are interested in your company. Consider using popular, specific hashtags to expose yourself to specific audiences such as #CharityTuesday or #WorldMentalHealthDay.
Beware of creating or abusing hashtags. Not only will you not reach the right audience, it will also make you look a little out of the loop. Guide to twitter
9. Interact with your audience
The clue is in the name: ‘Social media. Do not become a faceless profile when talking to anonymous people. In addition to creating your content conversation and being engaging, it’s okay to interact directly with your audience.
Responding positively to comments, responding to messages, encouraging conversation; These are all ways to let your audience know who you are and make them feel like you care about them. If they think you are thinking about them, chances are they will continue the conversation with you and encourage their friends to do the same.
10. Automate in the right way
Automation is ubiquitous in marketing right now and for good reason.
However, you cannot expect to successfully maintain your social presence in autopilot and walk away.
For example, self-reply is mostly in the way of dinosaurs, because it usually looks artificial. This classic tweet from Bank of America is a good example of how to shut down your social followers through inappropriate automation.
Automation is a completely fair game in the form of content scheduling or curing. Avoid it when you are dealing with questions from real customers or followers.
That’s why brands rely on social media in curing content pieces that marketing leaders have already approved.
11. Focus on helping rather than selling
Despite the increase in social sales, it should rarely be about “selling hard” your social media presence.
Sure, if you are into e-commerce, it makes sense to forward offers and deals to your followers. However, it is important to answer questions from followers through answers or content marketing.
If your followers ask a question, you should answer it in a timely manner.
And if your followers are discussing a particular issue, you need to create content that speaks directly. Avoid direct selling focus on providing a solution that will ultimately help to trigger sales.
By providing solutions to problems instead of always delivering your products, you are proving that your company can gain authority and lifetime customers. Learn about Social media analytics.
12. Be Active
Passive social feeds, plain and simple, are a bad model for brands. Instead of allowing your Facebook or Instagram web to collect, you should be “showing up” with the latest content from day one.
Here are some quick tips to help you stay active:
- Including social scheduling and automation to save time and energy.
- Choosing and prioritizing your social networks based on your audience position.
- Find ways to recreate materials so that you do not always try to rediscover the cycle.
It does not take the full time to be active in social – ****. By scheduling 10-15 minutes, you can post content without wasting time and respond to customer issues. Additionally, you can try to base your activity on the best times to post on social media to increase engagement.
13. Create content that people really want to see
If you want to stand out on social media, you can not parrot the content that everyone is posting.
In short, you need to create.
Whether you are trying to build yourself as a thought leader or want to stand out from your competitors, the core content is what you are going to do with it.
Maybe it’s your original blog post, research, or infographics.
Maybe this is a lovely snapshot taken during your last vacation.
Or hey, it could be a well-intentioned argument over the status of your industry.
Either way, you should try to post content that will keep your followers on their tracks. There’s a lot of noise here on social media: aim to break.
14. Don’t be afraid to pay
Like it or not, social media was once not a completely “free” channel. While there is still much that can be done systematically, Facebook’s updated algorithms and new business features released to Instagram indicate a clear need for businesses to experiment with advertising.
However, these are not the only ads that catch your attention. Due to the recent boom of influencer marketing, payment relationships between social movers and shakers are becoming more common.
The good news is that both social advertising and influencer marketing have insane ROI. Between laser-targeting or tapping the hyper-engaged influencer audience on Facebook, the payment strategy will definitely have its time and space depending. Guide to Pinterest Ads.
The Bottom Line
Listen: There is no “mystery” or turnkey solution to a better social media presence.
Instead, there are small-scale strategies that can help you create social accounts that are key to engagement. The principles we have described are the core of the brand and are currently killing it socially. If you can follow them yourself, you are already far ahead in the game.