Creating a successful online advertising campaign is a complex but feasible operation. All of those elements need to be designed in the right way, which will affect your ads in some way.
By following our 6 effective tips you will be able to get the expected results.
6 Effective Tips for Successful Online Advertising Campaign
Creating an ad campaign is not just about implementing your ads, there are some steps you need to follow carefully before posting online.
1. Study the purpose and objective of the campaign
Creating a successful online advertising campaign begins with an in-depth study of buyer personality, i.e. the identity of your ideal customer.
As with any self-respecting sales activity, starting with typical customer analysis, in this case, can help you create a better campaign. You can identify your buyer personality by starting with your own customers and doing market research. Gather as much data as you can through interviews, surveys, and web analytics.
Once you have identified the goal of your online advertising campaign, another factor that should be considered very carefully that will affect the success of the campaign is the chosen goal. If you fail to find the target, your online ads will fail with the risk of wasting time and budget.
What is the purpose of your advertising? Who do you want me to see them with? What action do you want me to take? Having clear answers to these questions can help you create a successful online advertising campaign.
2. Choose the right medium for your online advertising campaign to be successful
One of the benefits of the digital age is the proliferation of online media. Now that you know the purpose and goal of your campaign, you can choose the one that best suits your needs from the various tools available on the web.
For example, Google Ad Search may interfere with so-called “conscious questions“. This tool provides the ability to create personalized ads for users who surf the web looking for a specific query. Therefore, only people who are already aware of your needs will see your campaign.
On the other hand, advertising tools on social networks, such as Facebook Advertising, interfere with so-called “hidden demand”, which affects people who surf the social network without looking for specific goods or services. So it’s a completely different audience.
By choosing the advertising medium that best suits your needs, you will be able to engage your ideal audience.
3. Create different graphics, video, copy, and landing pages
In recent years, due to the widespread use of the Internet, the focus on the Web has gradually diminished. Users, especially on social media, are browsing more passively.
This behavior makes graphics, video, and copies more important, as are the elements that characterize the ad, and its job is to keep it as long as possible. These are the main tools for conveying the message of an online advertising campaign and may or may not determine its success.
Landing pages, that is, the ad on your website. Its purpose is not to generate interest, but to turn the ordinary journey of consumers into real purchases. This is a very sensitive stage in which the hopes of many successful advertising campaigns are dashed. Excellent graphics are not enough, your advertising campaign will not change without a landing page with thoughtful UX and UI.
Working well on these elements, creating multiple options for every single ad will help you identify the solution that is most appreciated by your customers.
4. Measure the success of your online advertising campaign
You created a successful online advertising campaign, now what? All you have to do is analyze the results!
Often underestimated, web analytics analysis is of paramount importance when working on the web. To understand whether advertising investment is really profitable, you need to evaluate your advertising performance not only after the end of the marketing campaign but also whether it is still in progress. Only in this way can you understand whether it is necessary to intervene in changes if performance is not satisfactory.
Always keep an eye on your advertising data so you will learn to understand more easily what actions to improve in the future.
5. Perform A/B tests
Lack of testing is a very common mistake when designing an online advertising campaign. The goals, objectives, and ways of communication will be identified, graphic and text materials will be created and the campaign will be launched soon. Of course, no matter how accurate and professional the work described so far is, the fact is that you are not sure if an ad will give the expected results without testing.
For each element described above, it is always advisable to carry out two or more similar campaigns that are different for only one element, in order to perform the defined A/B tests. For example, two/three Facebook ads are sponsored with the same goal and different graphic creativity in the caption. The important thing is that only one element differs between competing ads, otherwise you never know how many changed variables will affect the success or failure of the campaign.
Experiment with multiple variations of the same campaign and let the market decide which version wins for you.
6. Be very patient
The most common mistake of small and medium businesses is undoubtedly to expect good results in the short term. Online marketing is not limited to advertising on the web. Whether successful or not, your online advertising campaign does not represent the entire communication and web marketing activities of your company.
Try not to get frustrated at the first loss or, jump out of the chair for pleasure in terms of lucrative income. In the digital age, it takes many steps and a long time for a potential buyer to trust a particular company’s products or services.
Builds a complete medium-term marketing strategy (digital and traditional), analyzes its progress on a day-to-day basis, but makes accurate predictions only at the end of a predetermined path.
Now that you know these 6 tips too, you are ready to build your successful online advertising campaign. Study the goal and objective, choose the right medium, create multiple versions of your online campaign to test, always analyze and remember the results of your ads: be patient, the results will come.