It is defined as the art or technique of reproducing communication through a printed word that conveys words with a certain skill, elegance, and ability. Typography is a reflection of an era.
Typography is a typeface with letters.
It is possible to exaggerate the emotion without feeling it through the letters.
Typography provides movement and sensation to reinforce the message.
We invite you to view its history, its operation, and its use in communication.
What is Typography?
Typography: History of Letters
In fact, everything starts with signs that allow a man to express himself without voice. Writing, typography, Physical expressions of words used to communicate spoken sounds and messages.
Typography and its development are intertwined with the history of writing.
Typography sources go back to printing. It refers to a variety of printing methods that use increased fonts.
So in the beginning, it was a question of printing characters on the material. Then, with the development of printing, the development of newspapers, and the generalization of public education, printing methods shifted from typography to offset, and the printing method is still used today.
Typography evolved from the printing technique to the creation of type design, which became more and more important with the advent of digital technology and computers.
This art is applied using a type in the selection of fonts, sizes, and layouts regardless of the publishing method.
But what is a character? Characters come in many forms and always have the same characteristics: letter, punctuation, number, or symbol.
How does typography work?
Today, it is becoming increasingly difficult to succeed in finding the right typeface for your identity, communication, or message.
In fact, the art of typography has many benefits: to arouse interest, to encourage readability, and then to set the rhythm and direction of reading.
Thanks to digital technology and computers, typography has grown from paper and books, allowing it to be more expressive. Fonts are becoming fancy and there are more of them.
Typography works according to categories of fonts. They form a group of families of identical characters.
Large families of fonts, also known as typefaces, combine all the visual forms of a typeface.
To describe a character, several specific vocabulary elements are used. We will not explain them to you in the article (unless you want to know more, tell us in the comments on Facebook!), But know that each element is thought out to the smallest detail.
So each letter of the font is governed by the same rules and has definite anatomy.
How to properly use typography in your communication?
The purpose of typography in communication is to provide an effective and readable message.
But the most important thing is to succeed in conveying the ideas, values, and ideas that represent your company and your services.
Therefore, making good use of typography makes it possible to convey both a message and create emotion or impression.
Typography has an absolute place in the image of the brand: it contributes to its notoriety.
The typography used in your communication should allow for good readability: the information should be periodic and the reading should be simple and straightforward.
We do not need to notice it as we read, however, its good use makes us curious about the rest of the message: it determines the desire to continue reading and the curiosity to learn more.
Consumer experience is directly affected and this is very necessary in a world where consumers are becoming “consumer-actors”.
Consumption policy in society is changing and it is important to remember this in your communication.
Typography, like the brand’s graphic charter, develops if it is already created and should never be neglected.