What Is PPC or Pay Per Click?
Pay per click or PPC an online marketing Ad model where advertisers pay money each time their ads are clicked. It is basically a form of paid ad scheme where an advertiser is paid if the Ad is clicked. Some big platforms such as Google and Facebook provide an option to the marketer of pay per click.
PPC method helps marketers to drive traffic to their link or content which helps businesses to generate leads and conversion. In return, the businesses need to pay the charge for every click made through a particular advertising channel.
PPC With Google Ads
Google Ads is one of the most popular PPC advertising programs in the world. The Ads Platform empowers businesses to create ads from Google search engines and other Google properties.
Google Ads uses an individual payment model, in which users bid on keywords and pay per click on their ads. Every time a search is made, Google enters the ad into the advertisers’ pool. and selects a group of advertisements that appear in the main ad space on the search results page of the google search engine.
who will appear on the page is based on the Advertiser’s Ad Rank, metrics that are multiplied by two key factors. CPC bid (the highest value an advertiser intends to use) and Quality Score. (the value of your click-through rate, compliance, and the quality of the landing page).
This program allows winning advertisers to reach potential customers. at a cost that is commensurate with their budget. It’s kind of an auction actually. The infographic below shows how this auction program works.
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