Digital marketing term is community-specific. Language can be intimidating for beginners and sometimes even experienced by digital marketers. The term is packed with specific acronyms, terminology, and acronyms for various digital marketing methods such as SEO, PPC, and web design. That’s why we’ve included a list of the most common digital marketing terms and definitions as a quick-reference glossary. So let’s have a look at important terms used in Digital marketing.

Important  Digital marketing terms

1. Artificial intelligence

What is AI for Digital Marketers? Many expect that marketers who start deploying AI will see tremendous benefits – great, in fact, inbound marketing would not be financially meaningful without AI. The industry movement started by Hubspot will eventually achieve its ultimate goal: to attract, change, close and delight the masses.

It has been indicated that artificial intelligence is inevitable in future digital products, especially in the field of digital marketing. From the “The Matrix” movie to Google AI, from the humorous and intelligent Siri to Tesla’s self-driving car, there are many more companies applying AI to digital marketing for their businesses. Artificial intelligence is changing the future of digital marketing.

2. SEO

 SEO stands for search engine optimization. “Simply means, improving the visibility of your site when people search for products or services related to your business on Google, Bing and other search engines means improving the visibility of your pages in search results, attracting your business and potential and existing customers. Seo is a highly used term in the world of digital marketing. For detail regarding SEO Click here.

3. Social media marketing

The term social media marketing (SMM) also known as web 2.0 refers to the use of social media and social networks to market a company’s products and services. Social media provides a way for marketing companies to connect with existing customers and reach out to new customers, while at the same time promoting the culture, mission, or tone they want. Social media has data analytics tools built for marketing purposes, which allow marketers to track the success of their endeavors.

4. Email marketing

The term Email marketing is a form of personal marketing that lets customers know about new products, discounts, and other services through your email list. It can also be a smooth sale to make your audience aware of your brand value or to engage them between purchases. Anything can happen in the middle. Getresponse helps you design, design, and optimize your email marketing to get the best ROI in your marketing program.

5. Affiliate marketing

 The term Affiliate marketing is the process by which you earn money (commission) every time you promote or make sales on behalf of other company’s products or services. Every time you sell, you get a commission – just like a sales representative. Affiliate marketing is a popular way to generate sales and turnout significant online revenue. This new award pays towards a less traditional marketing strategy that is highly beneficial to brands and affiliate marketers.

6. Call to action

CTA  is a term used to describe digital marketing. Call to action is a design used by marketers to get feedback from customers. Marketers use CTAs to encourage customers to take immediate action to purchase their goods or services.

7. PPC

Pay-per-click (PPC) is a form of Internet advertising used to drive traffic to your Ad, in which an advertiser (usually a search engine, website owner) clicks on an ad. Network) pays.

Pay-per-click is usually associated with first-level search engines (Google Ads, Facebook Ads and, Amazon Ads, search engines, advertisers usually bid off keyword phrases related to their target market, and advertising (text-based) search. Ads or Shopping Ads) are clicked. In contrast, content sites usually charge a fixed price per click instead of using the bidding system. PPC display ads, also known as banner ads, agree to display advertising on websites with relevant content and are generally not paid per click ads.

8. [CTR] or Click-through-rate

Click-through rate refers to the number of users who click on an ad after viewing it. Marketers use the formula to divide the number of ad clips by the number of ad effects (views). The CTR concept is that marketers measure the effectiveness of their advertising. An ad having a high view and low clicks i.e. CTR means the Ad is less appealing to the viewers.

9. Conversion rate optimization

CRO aims to increase the conversion rates of web pages The higher the page conversion rate, the more profitable the page. Marketers use tactics to dominate visitor behavior. Consumer Psychology combines marketing and web design. Both versions of the CROs are tested with the AB test to see which variation is more effective for higher conversion rates.

10. Analytics

Analytics or systematic computational analysis of data or statistics. It is used to find, understand and communicate meaningful patterns in data. It also involves applying data models to make an effective decision. This may be valuable in areas rich in recorded information; Analyzes are based on the simultaneous application of statistics, computer programming, and operations research to measure performance. Analytics is very important to manage to track the behavior of customers.

11. Influencer marketing

It is basically a person who has a strong influence on a particular group of people. A good example of influencer marketing is Youtubers such as dude perfect if you are aware of they are quite popular in doing weird activities or tasks to show their skills which is really amazing. Such people are contacted by the companies to sponsor their products or services in order to create awareness among the audience.

12. Video marketing

Brands need a video marketing strategy – the idea is not new. How important video has become on every platform and channel has changed.

Video marketing is not part of your overall marketing plan. This is central to your campaign and campaign efforts … especially your social strategy.

The video is completely socially dominant. Hubspot research has revealed that four of the top six channels for users to watch videos worldwide are social channels.

13. Web design and development

Website design and development is an umbrella term that describes the process of creating a website. As the name suggests, it has two main skill sets: web design and web development. Web design determines the look and feels of a website, whereas web development determines how it functions.

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