Understanding The Role Of Email Marketing
Email marketing can be used to mark tag, engage, find storage, direct sales, renewals, traffic creation, and transfers, making it one of the most versatile tools any business can use to grow those businesses.
The purpose of the email is to help and accelerate customer movement from one phase of the value journey to the next.
|The role of email marketing|
Understanding The Types Of Email Marketing
- Promotional type email marketing
- Relational type email marketing
- Transactional type email marketing
1. Promotional Type Email Marketing
According to the Direct Marketing Association, 66% of consumers have it
purchased online as a direct result of an email marketing message.
Clearly, promotional emails are a powerful tool for growth. It basically includes:
- Promotional content
- Sale announcement
- New gated content
- Trial offers
- Event announcement
2. Relational Type Email Marketing
- Blog articles
- New subscribers
3. Transactional Type Email Marketing
- Confirmation of orders
- Purchase receipts
- Account creation
- Shipping notices
- Return confirmation
How To Start With a Successful Email Marketing Campaign?
Few tips to craft a successful email marketing campaign:
Your goal. What you hope to accomplish with a successful email marketing campaign.
Time – how often, time of day, day of the week, etc. Of course, email is available whenever a user wants to view it, but it may be opened as soon as it is sent. Improve your time, improve your open balance.
Customize open prices with a good pre-header, description users see when checking their email. Make your email readable and inviting on many screens (especially mobile) with great design.
Keys to building a successful Email Marketing campaign
1. List Building:
Before you start with a successful email marketing campaign, you need to prepare a good list. In the bad old days before CAN-SPAM, you could just buy a list and bombard a lot of people with your message. Some experts advise against such “cold messages”, but it works best if you prefer to buy a list of potential buyers.
The shopping list was a masterpiece in those days and I was paid a lot of money to direct businesses to any shopping list that could produce top results. Also, the sales list is what keeps most small, specialized magazines in the business – giving unique access to the most targeted subscribers. So focus on quality list building.
Tips For List Building:
2. Start with marketing automation:
3. Eye-catchy Content:
Like everything in advertising, the message is everything. Make your content (both text and images) eye-catchy & attractive, use lots of white space and a little humor is not harmful. When an email looks like a personal conversation with a friend, it will do better. Customization is not limited to entering a person’s name.
Make the email look like it’s designed especially for each reader & do not put unnecessary information in your email.
4. Analytics tools:
5. Timing of emails:
You don’t want to overload your readers by sending too many emails, but you do want to use your email marketing to build trust and engage with your target audience. That’s a measuring action. Also, there is no one-size-fits-all answer to this question.
A good standard gauge is from analytics. If your open prices go down or you start getting complaints or a lot of people have dropped out of the list, you send an email more often. If you do not find people exiting the subscription or complaining, you may be sending more emails more often.
6. Mobile-friendly email:
Making your content easy to use is the key to successful email marketing. According to Buffer, 47% of emails are opened on mobile. Here are their tips for making your content easier for mobile users: