Digital marketing is definitely a huge concept for educators. As with other school subjects, digital marketing involves many things that need to be learned one after the other. Sure, when I said that learning digital marketing as an educator is huge, you may want to go to any school or institute to become a master in digital marketing. Well, you should not.
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Rule the Digital World – 6 Simple Ways to Learn Digital Marketing on Your own
Although there are many fields to join in learning digital marketing, thanks to the internet have made it so much easier than anyone can learn this e-business marketing art comfortably from home. Dedication, concentration, and the small kernel of confidence that you can do it yourself are key elements in learning digital marketing. To make it easier for you, we have listed the six best ways to learn digital marketing through you without having to enroll in marketing schools or institutes.
On the web, HubSpot is the perfect place to look for anything and everything related to marketing and sales. HubSpot helps you learn about key components of marketing such as search engine optimization (SEO), social media marketing, content marketing, paid search, email marketing, digital display marketing, web analytics & reporting, and mobile marketing. Additionally, the benefit of learning digital marketing from the Hubspot Academy (online) is that the knowledge you gain is universally accepted and recognized. The academy has many resources such as certification courses, documents, video tutorials, etc. that you can easily learn.
Although Hubspot is the best source for online tutorials and certification courses today, Allison’s free Diploma in e-Business course does not lag behind in providing the same knowledge to marketing enthusiasts around the world. This course will help you learn how to grow your business online, Ad-Sense and AdWords, and the best ways to increase the local reach of your website. Similarly, if you are determined to learn everything you need to know about social media marketing, Social Media Quickstarter is the right place for you as a beginner. In each session here, you will learn all the marketing tricks related to LinkedIn, Google+, YouTube, Instagram, Pinterest, Twitter, and Facebook.
E-Books on Digital Marketing:
If you think online course programs take up most of your time and you want to master the art of digital marketing in the blink of an eye, you may really need a source that provides a quick education. E-books on marketing can do just that for you. Books written specifically for reading lovers like you, from well-known marketing professionals and authors, are for sale on the Internet. Furthermore, a recent survey report by Amazon concludes that e-books have become a popular purchase among young people today to hone their skills and gain the latest knowledge.
The advantage is that through these books you can learn marketing faster, without much investment. Another plus point is that you do not always have to be connected to the internet to learn marketing courses through these ebooks. While some books are available for purchase at affordable prices, some e-books are also available completely free on the web! All you have to do is download them, store them on your PC and start with your self-digital marketing-learning.
According to a seller’s survey, the following books are considered best for those who want to learn digital marketing themselves:
- Conversions, Not Campaigns by Marketo
- Google Semantic Search by David Amerland
- Data-Driven Content Marketing by Uberflip
- The Beginners Guide to SEO by Moz
- Social Media Data Cookbook by Hootsuite
If you believe you absolutely need a teacher who can explain everything to you but do not want to visit the school to do so, subscribe to a YouTube channel that specializes in marketing that provides insight. Many marketers around the world are launching their own channels on YouTube with the aim of providing free classes for candidates interested in learning digital marketing.
For example, Derek Halpern’s Social Triggers contains several videos on all areas of marketing. He shares everything that will help a beginner to gradually become a master in marketing. Similarly, there is another flagship channel by Gary Vaynerchuk, GaryVee name which is not only about marketing but also in a way that motivates the listeners and engages them throughout the course. Learn about Youtube shorts.
What about creating a classroom atmosphere when learning at home? Yes, the webinar does exactly the same. Many marketing professionals from different countries spend their valuable time organizing webinars and making home learning a classroom experience.
All you have to do is register on the web, book your seat and learn through sessions with many people like you. When you listen to the class, you will also be allowed to ask your questions through the online platform. Among today’s leading marketing professionals who manage resourceful webinars, Anik Singhal is a favorite of many.
Blogs, case studies, and papers
Reading keeps you focused and motivated and if you believe that reading marketing guides, document case studies, articles, blogs is your choice – the same great choice. We have listed for you some of the best blogs of 2018 that you can bookmark and read daily.
Marketing Land: Digital Marketing News and Ideas
Moz Blog: Search Engine Marketing
Kissmetrics: Digital Marketing Statistics and Studies
Consulting: Innovative and Latest Digital Marketing
Content Marketing Institute: Content Marketing
Groups and forums
Groups and forums are the perfect places for you to learn about digital marketing in an informal and fun way. Here, you meet people, share knowledge and experiences- which ultimately adds to the practical experience. Also, once you have learned you can look for job opportunities and start your career in digital marketing. Digital Point, Traffic Planet, SEO Chat Forum, etc. are some of the forums that are trending in marketing and SEO slave today.
Wrap it up
Although we have listed the 6 best and easiest ways to learn online marketing, more resources are available on the web. If you are interested in learning about digital marketing at an advanced level, it is a good idea to seek expert advice to help you choose the right source online.
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