You may have heard the word search engine optimization (SEO) a million times. But did you know that inserting a video into your website can greatly improve your SEO efforts and drive more people to your website?
True! Video becomes one of the most important ways to market content and its presence can make or break your best efforts.
Before we delve deeper into how a video can improve your organic page rank, let’s talk a little bit about what SEO really is.
Search engine functionality is what you do to increase your visibility on search engine results pages. The higher your website, the better – it means more people will see your page when they search for the right query.
Click on your website, read your content, and know your product. It’s not straightforward science and good habits change often. but improving your website content and structure can ultimately drive more conversions than any of your other digital marketing efforts.
How does video affect SEO?
The SEO core aligns your internal content strategy with what the search engine algorithm prioritizes. And while it’s not always obvious from Google to know exactly what they’re looking for, we know that video is a powerful SEO tool.
So, why does video help SEO standards? Here’s what we know about connectivity.
First of all, we know that when Google displays a video thumbnail next to a search result. which generates 26% of search results according to BrightEdge, users are more likely to click that list. The presence of an icon makes the result “rich captions.” and rich captions tend to have higher click-through rates than regular captions. This is how video actually affects SEO.
We also know that Google is rumored to be prioritizing search results with the above video results without video. While Google has not yet fully endorsed this idea, many marketers agree that their SEO results suggest that it is true.
Our data at Mix with marketing are impressive – almost all our pages bring in live traffic including video content. and typically we see an increase in live traffic from 10% to 25% when we add video content to existing posts. We also manage our advertising-related videos on other platforms as well (find them all here). so we improve our SEO efforts while also bringing new traffic directly from Social media and search results.
Video in relation to SEO
The video also helped other metrics knowing that Google did not consider ranking. The two most important SEO metrics are the time users spend on your page or site. and the number of backlinks pointing back to your domain, and video often enhances both of these statistics.
Research shows that people spend more than twice as much on a page with a video than they do. and the higher your content level, the more likely you are to get backlinks.
How Does Google consider videos as SEO?
In short, Google’s strategy is to rank websites with video content, and that’s not something you want to ignore. 93% of online experience starts with a search engine, so you want to do all you can to appear on that important first page.
Thus, video benefits SEO directly and indirectly – video alone may influence your ranking. and influence other factors that fall into Google’s selection process.
One of the great ways in which video content can improve your SEO is related to Google’s internal algorithm for making search engine results pages. Keep in mind that Google values two things above all others: the quality of your content, and its relevance to the actual search terms of a person.
To determine both, Google does not look at the text on a particular page. It also scans other media types to see exactly what you are offering. If your sites have a combination of not only text but also quality visuals such as videos. that means your pages are as diverse as they teach — thus empowering your SEO efforts.
Other Benefits of using videos
1. Video increases engagement and interest
2. Video helps in generating traffic
3. People love to connect to the video