With over 3.5 billion searches a day on Google, to be high enough to be found by potential visitors, you have to adhere by Google’s rules.
One of the best ways to get the most out of your content is to improve your search engine optimization (SEO) efforts.
In today’s data-driven world, organizations need ways to analyze and interpret their SEO efforts to stay on top. To achieve this, 73% of marketers use SEO tools to optimize their content and improve their ranking on Google. By making small changes to your site’s content, you can increase your chances of receiving organic traffic.
This article will focus on how to get SEO results in 2022 and get better rankings on Google. Let’s see 10 tactics to improve SEO in this new year:
How can you improve your SEO ranking on Google in 2022?
A study by the serious Mix With Marketing agency analyzes the SEO factors of the moment and is full of lessons. Many SEO agencies have recently wondered what is the best SEO strategy to adopt since the arrival of the RankBrain algorithm, based on artificial intelligence techniques, how to structure content effectively and if social networks are really important to improve one’s positioning.
While it’s hard to identify universal rules, Google’s algorithms are adapting more and more in real-time, here are six study-based tips and conclusions that could help SEOs and marketers see a little more clearly in their quest for better natural ranking.
6 best tips to improve Google SEO?
1. Think about relevant content
Now, Google’s results are increasingly influenced by context. The Mountain View company even uses its own data (from Chrome, Analytics, or even Android) to measure user satisfaction and provide them with increasingly relevant results.
How to establish a relevant content strategy in this context? First of all, according to Searchmetrics, it has become essential to determine the type of content to publish based on the chosen target. Searchmetrics takes the example of a simple Google recipe search. In this example, isn’t it better, rather than posting a long text, to write a list with several key points and accompany this list with a video?
Once the type of content has been identified, it is necessary to offer Internet users and search engines some so-called “holistic” content, that is, designed according to a “global” or “integral” approach. The goal here is to accurately answer the Internet user’s question while taking into account his real intention: what is he looking for, why is he looking for it, and what information does he want to get from his request?
The answer to these questions must allow us to better adapt to the request of the Internet user taking into account all the problems that may arise through his request.
Analyzing user intent can be a tedious task, especially when you have to produce a lot of content. On a given keyword, Our SERPs checker platform performs an analysis of the SERP (Google results page) and the best-positioned content. Thanks to artificial intelligence, the solution develops SEO recommendations to respond in the most relevant way possible to the questions and needs expressed by Internet users.
To arrive at this full content, the individual search terms must be collected and structured into more global semantic fields, where relevant terms in relation to the same or similar topics are grouped according to the search intent.
This global approach, semantically attractive and based on quality texts, should not only allow texts to be more read and more shared on social networks but should also allow them to rank well in Google on many requests. different at the same time. The long queues created, which contain more than three keywords, will offer a lower search volume but will allow you to respond more precisely to the requests of Internet users and therefore potentially allow the arrival of a more qualified audience.
To learn about these queries, you can use keyword tools such as “Question Hub By Google“, which extracts Google suggestions by associating them with questions or prepositions you type most often on Google.
2. Secure the website in HTTPS
For sites with the exchange of passwords and credit card data, it is mandatory to switch to a secure HTTPS connection. As of 2017, the Chrome 56 browser also marks HTTP login pages as “unsecured”. Today, more than half of the top 10 pages currently use the HTTPS connection.
Comparison of the number of sites with HTTPS connections between 2016 and 2015 compared to their ranking on Google.
3. Mobile optimized sites are essential
Currently, according to the SearchMetrics study, 100% of sites in the top 100 are optimized for mobile devices (responsive, dedicated, dynamic publishing). Mobile has taken on such importance that Google has launched the “mobile-first index”: Google until now taken into account “desktop” pages to index its pages, and Google will take into account the content of mobile pages to establish its index.
To enable a good mobile user experience, you need to strike a good balance between rich content (with images, videos, etc.) and page loading speed. We recommend using the GTmetrix site which centralizes the scores of Google Pagespeed and Yahoo YSlow and which gives suggestions for improving the two sites with the ability to generate a video to view the site view second by second.
4. Enhance the user experience
Although they are slightly fewer in the sites studied than they were two years ago, the Searchmetrics study continues to make internal links an essential element for good ranking. Internal links allow Internet users and search engines to better understand and explore the structure of the site. It is therefore more useful than ever to have a well-thought-out site architecture to improve the user experience. Another tip is always to develop the user experience, and to have pages that load quickly and are readable on all media. The loading time of the first 10 pages is between 7 and 8 seconds. Google recommends 3-4 seconds of loading time.
Often forgotten when it comes to user experience, writing or even copywriting for your pages is essential. A smoothly written landing page or blog post with self-explanatory headlines and a clear plan will improve your site’s user experience. It is important to remember that the quality of your content will also play a decisive role!
It is never pleasant to read a text that contains errors, especially if they are in the titles or subtitles. The credibility of the site and the author is naturally questioned. To ensure your back, we strongly recommend that you equip yourself with the latest generation spell checker such as Grammarly. Thanks to a browser extension, this type of checker are able to analyze the text fields of almost all commonly used sites and tools.
5. Important social signals
The Searchmetrics study shows that social signals are particularly present for sites that are in the top 2 of the ranking. This importance quickly fades later (particularly for Twitter and Google Plus). This is explained by the fact that first place in the ranking is generally attributed to brands that benefit from their notoriety on social networks.
The correlation between social signals and ranking is strong. As you know, correlation does not necessarily mean causation, so the only certainty we have is that compared to last year the number of shares and likes of the sites with the highest score has increased. This is the clear observation that brands are working and improving their image on social networks even more.
6. Correlation remains important for backlinks
The study highlights the always evident correlation between the presence of backlinks and a good ranking on Google. The US sites studied that rank best on Google are therefore those with the highest number of backlinks.
With this in mind, opting for a new linking strategy, with contextualized links inserted in high-quality content, can go in the direction of changes in Google’s algorithms.
Comparison of the number of backlinks on sites versus their ranking on Google between 2016 and 2015. © Searchmetrics
Despite this strong correlation, backlinks appear to be losing importance. This decline is explained by the increase in mobile traffic. Cell phones, in fact, by their nature are not suitable for creating “classic” links, while these are used extensively to share an article on social networks.
Limited to the American version of the sites and based on correlation, ie the observation of a fact without analyzing the direct cause of this fact, this study is to be taken with the necessary SEO critical mind; you have to take it for what it is, a big data study based on correlation statistics. As for backlinks, we must remember the recent statement by Andrey Lipattsev, Google’s Search Quality Senior Strategist on the importance of links to Google. These remain essential in the factors of good Google ranking. Complete and relevant content with no backlinks or with low-quality backlinks will hardly emerge from SERPs (search engine results pages).
However, this study is still full of lessons. It demonstrates, if necessary, that it is necessary to respond more and more precisely to the expectations of the Internet user, offering him the most successful user experience to improve his positioning in Google.
This article was written with the help of our SEO experts. At Mix With Marketing, we make every effort to help you improve the performance of your content. You can contact us to discuss your needs. Our team will advise you on SEO features and can support you in implementing your content strategy.