Video marketing without any doubt is a highly evolving trend day by day. With everyone online all the time, video is more important than ever in marketing and communication. At Biteable, the world’s leading video maker, we saw a number of videos produced.
To help us evaluate how important the video is to advertisers, we examined 694 vendors and small business owners using Survey Monkey Audience. Here is what they said.
- 60 percent of companies use video as their marketing tool
- 36 percent of businesses make a couple of videos in a week
- while 14 percent create a video on regular basis.
- 29 percent of businesses use video marketing in their operation and administration.
- 24 percent of businesses use videos to promote leadership content.
- another 20 percent use video marketing for product management.
Why video marketing?
How to start with video marketing?
There is a lot going on in making a video. This section will take you through the detailed process of creating and publishing a video for your business. Take your camera and follow along.
- Write your video.
- Edit your video.
- Understand and use your cameras.
- Set up your own studio.
- Prepare your talent.
- Capture edits.
- Edit your drawings.
- Video edits.
- Choose your music.
- Record your voice-over.
1. Write your video
Before you set, record, or edit anything, start a conversation about the purpose of your video. Why? All decisions made while making a video will point back to the purpose of your video. and what action you would like your audience to take after watching it. write down all necessary steps. Answer these questions.
What is your goal?
Here, you have to start with content that is attractive. So, set up your goal in order to get the best results.
What is your target audience?
Identify your target audience and plan your video marketing accordingly. Targeting your marketing gives better leads and conversions.
What is the budget?
Set up your prerequisite and budget in order to avoid overspending and underspending. This aspect helps in minimizing the risk related to your investment in the video marketing campaign.
2. Edit your video
There is a time and place for videos that are not in the bag and can be completely recorded. He has tear-jerking documentaries, vlogging vants, and, of course, a holy grail: cat videos. That being said, most business videos need a script.
If you skip this step, you will find yourself editing more than you need, extracting video longer than it should have been, and possibly losing your viewers along the way. So start optimizing your videos with proper video editors.
3. Understand and use your camera
Often the fear and uncertainty of machines keep businesses from trying to market video. But learning to shoot a video doesn’t have to be difficult. You probably have a nice, easy-to-use camera in your pocket: your iPhone.
Using Prosumer camera
Prosumer cameras are regarded as a bridge between compact cameras and more advanced cameras. They are perfect for someone interested in making a lot of videos but who wants?. the option to just press the record. Most have a custom-made lens to keep things simple. Canon Power shot ELPH 340 HS 16MP.
Using professional camera
Technology cameras, such as DSLRs, give you better control over the video recording manual settings and allow you to gain a deeper field (background without focusing) on what people are saying. While used for photography, DSLRs are surprisingly small, work well in low light conditions, and are paired with a wide variety of lenses – making them ideal for video.
If you are interested in navigating the consumer trail, check out the Canon EOS M50 Mirrorless Vlogging Camera. The Sony a7 III ILCE7M3 Full-Frame Interchangeable-Lens Camera with 3-Inch LCD is another fun option for new shoots with a lot of movement.
4. Set up your own studio
When you start building your video marketing studio, shopping can add up. Not only do you need a camera, but the more you learn, the more you realize you need tripods, lights, microphones, and more.
Take a deep breath. With a little knowledge, building your own studio does not have to be complicated. There are many inexpensive options and DIY hacks to make sure your videos look the highest in line.
5. Prepare your talent
If you’ve met the most confident actors in your company, you’re in luck. Video talent is a rare resource. But with a little training (and a good sharing of laughter), you can help your teammates succeed in front of the camera.
It doesn’t matter if it’s your first or fiftieth video, remember that getting in front of the camera is scary. Plan ahead and give your talent a script early – but make it clear that they don’t need to memorize it.
6. Capture Edits
When it comes to video, some are better at shooting and some are better at editing. Whichever side you are suing, you should understand the process. and points of each pain.
For example, as a person behind the camera, you may believe that you are collecting enough pictures. and asking all the relevant interview questions. But for the editor, it is possible to actually shoot one type of shot. and miss the others which will make their job easier.
7. Edit your drawings
Yes, the layout of the files is boring. But when editing a video, it may save your project. Video capture will force you to monitor your computer behavior and file format. If you are one of those people working on a crowded desktop. then you know who you are – you will find yourself in a world of injury.
8. Video edits
Okay, record your video photos. Congratulations – you’re in the middle of nowhere!
Now is the time to talk about planning. We find out, video editing can be confusing. It’s easy to get frustrated at first, especially if you see the price tags on the software! Fortunately, there are many video editing options based on your skill level, operating system, and budget. There are also free apps and mobile apps! Let’s look at a few options.
9. Choose your music
What is the first thing that comes to your mind when you think of a video? I guess the video itself. While it’s important to focus on your videos, don’t forget to include music in your entire program and budget.
Music is a powerful tool that can change your mood and video – just watch the videos above! Choosing the right music really makes a difference between an amateur project and a piece of professional art. Used properly, it can help keep your viewer’s attention focused, stimulate emotion, and define your overall style.
10. Record your voice over
You have your videos and music – now it’s time to discuss voice-over. The voice above is a different video narrative that can be spoken by the speaker on camera. A voiceover is an effective tool that can help make your content more respectful, emotional.
It is important to remember that video audio is as important as video views. The good news is that you don’t have to be the next Don LaFontaine or hire an expert to record a great voice. Below are a few tips for capturing sound on a budget.
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