The differences between digital marketing and traditional marketing are obvious: digital marketing focuses on the web, email marketing, social networks, and digital advertising, while traditional marketing focuses on classic media such as press, television, radio, and direct mail. The differences between the two are numerous, but they are formal, not substantial.
Both have the same purpose, the sale of a certain product or service, but they use different means and strategies to achieve this goal.
Digital marketing and traditional marketing are used to attract customers and increase brand awareness in the target market and must work together to get results.
The right mix of digital and traditional marketing is better than the sum of its parts.
Let’s say your goal is to sell a certain number of products.
You can start with a TV commercial inserted during a program that is being watched by the very people who might be interested in your product.
Advertising should have a system that encourages viewers to visit your website where they can request a demo, get a coupon, or whatever.
By combining digital and traditional marketing, you can get the right ad in front of the right people and give them a reason to visit both your website and your store.
Some companies think that digital and traditional marketing is at odds, while in reality, they complement each other to achieve unique goals.
What is Traditional Marketing?
Traditional marketing is the process of analyzing, planning, implementing, and controlling decisions regarding product, price, promotion, and communication in order to create exchanges that allow individuals and organizations to achieve their goals.
What is Digital Marketing?
Digital Marketing refers to all those activities of promoting a brand and marketing products and services through one or more digital channels.
Digital and marketing: the union is a strength
If you’re still skeptical about digital marketing, here are a few reasons why you should learn more to make it work with traditional marketing and achieve the best possible results.
The 6 differences between digital marketing and traditional marketing
In order to make You understand the difference between traditional marketing and digital marketing. We have highlighted 6 important differences between the two.
1. Digital marketing is cheaper than traditional marketing
Digital marketing is cheaper than advertising in traditional media such as television, radio, print media, and the Yellow Pages.
A properly configured digital marketing strategy, with a reasonable monthly investment, offers businesses the opportunity to market themselves effectively, reach a larger audience of qualified customers, generate new revenue, and gain the data they need to accurately measure their business. return on investment (ROI).
2. Online marketing is measurable
It’s not easy to know how many people have heard your ad on the radio or seen your ad in the local newspaper. Instead, you can know exactly how many times your digital messages were shown to local customers searching for a product, how many times they were clicked on, which web pages were visited after clicking, how long they were viewed, and how much longer. yet.
All this data allows you to measure your progress in relation to the objectives set and allows you to adapt your entire marketing strategy, exploiting and optimizing what works best.
With web marketing it is possible to know the peak days, the times of visits to the site, and, above all, to know how many conversions have occurred, or how many visitors have carried out a certain action within the site (request for information, sign request a service, download a document, fill out a form, make a purchase, etc…).
3. Digital is great for building your brand
A well-designed and regularly updated site with high-quality content is one of the best investments you can make to build your brand. The reality is this: Even if you don’t sell online, your business should be found online when a potential customer searches for a product or service like the one you offer.
When your website adds value by providing your target audience with the information and answers they seek through a blog or other published information, you can generate more leads and build a sense of trust with website visitors.
You can achieve the best results by combining a great site with constant monthly investment in marketing, to strengthen your visibility to potential customers and be preferred at the time of purchase.
4. Digital marketing has enormous visibility potential
Your online marketing campaign has the power to deliver personalized messages to the digital devices people use every day, including laptops, desktops, tablets, and smartphones. Let’s face it: have you ever heard of a print brochure that went viral and spread like wildfire in the marketplace?
Digital marketing has the potential to reach exponentially more customers than traditional marketing. When the contents of your website and the ads of an advertising campaign are shown on Google, Bing, and Yahoo or on social networks such as Facebook, Twitter, Pinterest, etc… your message and your brand can be seen by many more potential customers, amplifying the effectiveness of your total marketing investment.
5. Digital allows you to reach qualified consumers
With the wide visibility that digital marketing can produce and the different ways you can use to profile campaigns, you can reach the people who are truly interested in your products, while also avoiding upsetting those who are not interested in your products. products. your offer. In practice, with online marketing, it is possible to target marketing campaigns to show messages only to potential customers who are ready to buy today, which is extremely difficult to do with traditional marketing.
6. Digital marketing lays the groundwork for customer engagement
With a website and a comprehensive marketing program in place, you can develop many ways to engage with your audience. Traditional marketing should work to build your brand identity and recognition in the local market by inviting people to visit your website to research and stimulate purchases. Whether it’s taking phone calls from customers who see your ads online, subscribing to a monthly newsletter, commenting on a blog, or discussing on social media, digital makes it easy to communicate with your customers.