As AI continues to evolve, so does the ability to use it to improve digital marketing strategies and provide valuable customer information to companies.
With the ability to collect data, analyze it, use it and learn from it, Artificial intelligence transforms digital strategies. As it continues to evolve, so does the ability to use it to improve digital marketing strategies and provide valuable customer information to companies.
It has been shown that artificial intelligence is very important in future digital products, especially in the field of digital marketing. From the movie “The Matrix” to Google AI, from the funny and clever Siri to Tesla’s self-driving car, there are many businesses that also use AI in digital marketing for their businesses. Artificial intelligence is changing the future of digital marketing.
How are AI and Digital marketing related?
During previous years, marketers were hesitant to implement artificial intelligence in their marketing strategies. But now, with many successful brands adopting it and using it within their marketing, brands like Google and Spotify are successfully using AI systems.
For example, Amazon.com uses AI to show shoppers only relevant products based on past searches, purchases, and views. This can increase the likelihood that a buyer makes an initial purchase or becomes a re-customer, with a high demand for a personalized experience.
AI is now a reality as part of digital marketing, providing a variety of benefits and options. Let us see how we can use Artificial Intelligence in our digital marketing.
How Artificial Intelligence [A.I] is transforming Digital marketing’s future?
Artificial Intelligence is making revolutionary changes in digital marketing. As the amount of information available to potential users increases, AI becomes more important due to its ability to make data-based decisions quickly and accurately. Here are some ways in which AI can change digital marketing:
1. AI relation with AR/VR
When AI technology combines new visual technologies like AR and VR, it offers a whole new user experience.
For example, Audi decided to mix AI and augmented reality (AR) by overlapping computer graphics on the user’s real-world view using glasses or headsets at many of its promotional campaigns. It allows technicians to get information about the equipment being serviced and support technicians who can see what they see, making repairs and troubleshooting issues for technicians in remote locations. The diagnosis becomes easier.
This method provides customers with interesting ways to interact and learn from a brand, thereby allowing them to build a connection. The combination of AI with AR / VR not only refreshes the user experience but also creates a strong brand identity, which helps in creating greater loyalty from the brand’s customer base.
2. Analyze and Recognize
Customer Relationship Management (CRM) refers to the business strategy of establishing a customer-centric approach to business by maximizing customer data collection and filtering valid information.
When AI technology, CRM, and big data technologies are combined, they can maximize user data collection from a variety of platforms, gain accurate insights for target users and identify customer needs. So that companies can identify the most favorable marketing strategy.
The key is that any behavioral information becomes the source of AI analysis. For example, what kind of products a person buys, what pages they browse, what devices they use the most, and so on.
With all this data, marketers can easily analyze potential customer needs and customize the AI used to increase sales.
A common implementation of AI in Digital marketing
Here is the list of commonly used AI tools in the field of digital marketing which not only benefits but helps in improving online marketing operations:
1.AI-based digital advertising
Digital advertising is undoubtedly one of the most successful fields to adopt in artificial intelligence. It is used on platforms like Facebook, Google+, and Instagram to provide the best experience. These platforms analyze consumer information, including gender, age, interests, population, and other factors, and display the most relevant ads to them, thereby improving the performance of digital advertising.
According to Emarketer, the cost of digital advertising worldwide is estimated at $ 273.29 billion in 2019 and is expected to grow further. With AI technology, marketers can identify subtle trends and even predict trends. They can then make strategic decisions about where to allocate their budget and whom to target. As a result, brands can reduce digital advertising waste and ensure that their cost provides the best possible results.
2. Email marketing automation
AI helps brands to personalize email marketing automation based on customer behavior, meaning that marketers can send emails that are motivated by certain actions. It allows them to deliver relevant emails to customers’ inboxes with subject lines, product recommendations, and messages selected based on customer behavior.
In addition to enhanced personalized content, AI also helps marketers optimize their email autoresponder campaigns, thereby maximizing their results. Instead of testing A/B different messages and designs, marketers can use tools like Phrase to dynamically analyze and optimize campaigns.
3. AI Chatbots
The development of AI semantic recognition, language processing, and voice conversion technology means that AI is easier to use and provides a better customer service experience. Compared to manual customer service, AI chatbots have many advantages.
First, AI chatbots allow businesses to go beyond the traditional “one-to-one” customer service. Instead, chatbots can provide “one-to-one” support to multiple customers simultaneously and across different time zones.
Second, AI chatbots do not need to be relaxed, so they can answer customer questions 24 hours a day and in real-time. This means that not only are they highly efficient, but they can also provide support outside of office hours by enhancing the customer experience.
Artificial intelligence [AI] is now more accessible to businesses, making it a valuable tool for digital marketers. It is undeniable that AI greatly influences your customers’ choices by helping to provide relevant recommendations and timely customer service. By looking at the ways you can use it, you will be able to enhance your brand and meet the expectations of your customers. And take your online marketing to a whole new level.
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