Available in more than 100 countries, Oreo Cookie is one of the most popular brands among consumers. Created by the National Biscuit Company in 1912, Oreo is now the leading biscuit company and its most famous biscuit affiliate with the chocolate sandwich, with over 34 billion sales per year worldwide, 11 billion of which came from the United States. Since the brand was created, approximately 550 billion cookies have been sold.
Oreo Marketing Case Study: A blend of 4Ps of Marketing Mix
Oreo’s marketing strategy allows brands to communicate with their audience and target them by implementing innovative marketing practices. It uses various online and offline media to reach its customers and market its products. These functions include content marketing, which is used by Oreo to reach the minds of customers. In fact, Oreo ensures that the content published on the Internet is unique and easily accessible so that Internet users can identify with and connect with the brand.
On the other hand, to ensure that the Oreo brand enters the market, it uses a penetration strategy such as launching a new product at a low cost to attract the target audience. That is. Added. This product is popular in the market. , Which increases the price. This strategy is very beneficial to the brand as it has provided very good results.
Oreo: A blend of 4 Ps of Marketing Mix
Oreo is a leader in the cookie industry. It is a brand found in many countries around the world. Chocolate sandwich is one of the brand’s main products and consist of two chocolate biscuits separated by cream. This cookie can also be personalized to suit the target audience. In fact, the Oreo brand has launched several variants to cater to the needs of its customers. These products come in a variety of forms and flavors. However, this type of product is not available in all branded countries. These are usually available in countries like the USA, but in India, very few flavors are available,
Since the brand’s inception, Oreo has sold over 550 billion cookies worldwide. Here are some product lines of the brand:
– Choc Milk Oreo
– Oreo Thins
– Double Oreo
– Chalk White Oreo
– Mini Oreo
– Oreo without sugar
– Flavors: Orange Ice Cream, Fruit Punch, Lemon, Green Tea …]
The brand faced stiff competition, but it was able to face it and gain market share by offering valuable offers. In some price-sensitive countries, Oreo chooses average prices to satisfy customers. The brand offers quality products at affordable prices and this pricing strategy allows for greater market share and greater consumer loyalty.
After entering the market, its popularity increased tremendously and the price of the products also increased. In addition, with the wide variety of products on offer and the wide selection of sizes, the prices are varied and the brand is able to earn better business.
Initially, in order to gain more market share in India, the Oreo brand opted for a pricing approach that focused on lower prices, but in the end, as the products became a huge success, prices increased significantly. Oreo also wanted to enter new markets and initially, the company chose a low-cost strategy to attract new customers.
To ensure product availability to customers, Oreo uses the Mondelez distribution network. The brand has manufacturing plants in 4 corners of the world for a variety of products to meet the needs of customers. The brand has started its operations in the United Kingdom and is now available in over a hundred countries including Ireland, the United States, Canada, India as well as New Zealand.
As part of its distribution policy, Oreo’s marketing and sales team ensure that products are available and marketed through the most appropriate distribution channel, i.e. in stores that are most accessible to customers. In many countries where the brand exists, it is the traditional channel used to move its products from factories to businesses such as retail outlets, shopping centers, supermarkets, hypermarkets, and airports.
The Oreo brand has launched many innovative and creative marketing campaigns with various functions to interact with customers and build a strong bond with them.
The brand’s target audience is young people and children, which is why Oreo usually promotes its advertising on social media and TV. The brand constantly interacts with its customers on various social media platforms. When launched in the countries where the Oreo brand was established, many promotional campaigns were implemented, especially in the context of billboards and advertising campaigns.
Social media has contributed a lot to the brand’s popularity and reach out to consumers. In addition, the Oreo brand has been endorsed by many celebrities and celebrities around the world. Before long,
The brand is usually associated with its flagship product, Dank Cookies with strong flavor and creamy smoothness. The packaging design allows Oreo to differentiate itself from its competitors and allows customers to more easily identify with the brand.
Oreo is one of the leading cookie companies in the world. After the products were highly appreciated by the customers, the brand implemented a changing and aggressive marketing strategy with various marketing and promotion tactics. It is clear that it’s wide publicity also requires the use of certain communication media, such as visual media, print media, and digital media.
The tendency for brands to “cross” others, the desire to succeed often obscures the strategy of negotiation and collaboration. Why is it a good idea to negotiate with other brands? Because your brand has extra visibility.
The trick adopted by Oreo is very simple and successful: without forcing your hand so much, add something new and use a pinch of humor.
Remember that brands often look like celebrities and somehow, when people get the chance to interact with them, they quickly engage with the brand that owns them.
And presenting Oreo marketing is a very successful case study.