Defining Customer relationship management?
Customer Relationship Management (or CRM) is described as how your business communicates with customers. Most people think of CRM as a system for capturing information about your customers. CRM involves using technology to gather the intelligence you need to provide advanced support and services to your customers.
In other words, CRM is also about what you do with that information to better meet the needs of your existing customers. and identify new customers, which has led to higher profits.
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CRM benefits for small, medium & large size businesses
Online customers have a special set of expectations that distinguishes them from traditional customers. As for, expect more information about your company. and your products to be found online with a little search, near faster service, opportunities to use your website. faster product delivery, and post-sales support. Thus, you need to look at the CRM principles when doing business online.
There is no doubt that many small, medium and large businesses have captured drastic growth, through the systematic implementation of CRM strategies. Before starting with the list of benefits lets have a look at the statistics in the image below:
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CRM software users from different Sectors
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Why invest in CRM Tools?
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CRM users in the year 2008 as compared to on-premise and cloud-based today
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Clearly, it can be observed from statistics that in the year 2008 there were only 12% of cloud-based users. And 88% of businesses were on-premise users i.e, were unautomated. However, Today there is a whopping rise of 87% in cloud software users, and only 13% are On-premise users.
On-premise Vs Hosted CRM
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What is the reason behind such a drastic rise?
The reason behind such a drastic rise in the number of users is All in one benefits provided by the Cloud-based automated software. Which includes:
1. CRM build value for businesses
- Increase business opportunities by anticipating the needs of your existing customers.
- Identify your major customers.
- Identify potential customers.
- Find compatible products you can make.
- The sell to your customers. Specified advertising campaigns/building materials and promotions.
2. CRM build value for customers
Some ideas on how to use this information to increase your company’s visibility to the customer include:
- Make ordering or purchasing easier by using unfinished order forms and email reminders.
- Create a shopping experience for your customers and allow them to be used to reduce customer waiting times.
- Develop an e-newsletter or blog with topics that may be of interest to customers to gain their credibility.
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| CRM features and benefits |
3. High customer retention
4. Faster & better communication
Saving your time with your customers is a CRM system, providing you with a set of customized, ready-to-use email templates. books, documents, suggestions, quotes, invitations, newsletters, etc.
Best CRM software - recommendation
1. Zoho CRM
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Very popular CRM platform. Click here to access the Zoho CRM system.
2. Agile CRM
3. Insightly
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