So you have created a great website with professionally designed graphics, user-friendly navigation, and impressive content. But instead of the steady traffic and purchases you expect, you are not getting a trick.
So what does it give?
Many marketers and small business owners have an “if you build it, they will come” mentality. They feel that all they have to do is create something to attract buyers.
The truth is, building a website, no matter how lucrative, is not even half the battle.
The hardest part comes after your site is up and running, it’s time to market your product or service, engage with potential customers and turn them into leads and sales.
Whether you are struggling to track your offers, create your listing or increase your sales, these tips can help you make the most effective use of the best marketing tool you have: your website.
Just go through this video showing 7 cool hacks for website conversion,
So, Let’s start with 9 easy ways to increase conversion on Your website:
1. Look under the hood.
Is there something technically wrong? There are a lot of wannabe developers out there who don’t understand what it takes to build a strong, responsive site.
Follow the path the customer walks through the entire buying process from the moment they visit your home page. An error message may occur when you try to put a certain product in your shopping cart, or a 404 page where your shipping and return information should be.
Be sure to test your site on several different browsers and devices as well, making sure the response looks good everywhere, not just the specific browser you use.
Checking your site speed is a good place to start. If a page takes forever to load, people won’t wait.
2. Pay close attention to your title.
The average web surfer using a search engine visits about 25 sites in just 3-4 minutes. It’s not a long time to grab someone’s attention.
To increase online conversions and increase your sales:
Avoid saying “Welcome to my website…” or other fluffy space-wasters. You don’t want to spend your precious moments on words that don’t encourage visitors to take action.
Be short and sweet. Your headline is not a place to cram in every detail. Focus on 6-12 words that contain your target keywords to get interested. be descriptive. Using a thesaurus is the perfect way to come up with a few different ways to say things that affect people’s feelings. Think beyond words like “nice” and “great” and get your visitors excited.
3. Acknowledge people with how? your product or service will benefit them.
Don’t get bogged down in explaining the mechanics of what you’re selling. Instead, answer your visitors’ questions, such as: How will this change people’s lives for the better? Why do they need it? Tap into your visitors’ pain points, and tell them the right story in an infographic, video, blog post, headline…
Here is an example from one of our clients, a financial recovery institution. Instead of telling people the name of the course or how they teach, Emma describes the benefits they’ll get from taking Money Coach Training.
Go through the video for home page design secrets for a highly converting website.
4. Motivate your visitors to take action.
Using clear action verbs can help boost online conversions. Excite your visitors about what you are selling and add a sense of urgency.
For example, instead of saying “Register now” for a webinar, you can use “Save your seat here”. Instead of “getting a course” for the program you are teaching, try something like “Start learning today”.
Create a more attractive value offer than just “buy” or “shop now” to motivate people to take advantage of your offer.
5. A strong call to action.
Whether you fill out an online form or click a button, let your users know what they want to do next. Like your headline and body copy, your CTA should be concise and profitable.
Do not put CTAs everywhere in your content copy, thinking it is better. You need the main call to action or “action” for each page, not filling in every single paragraph of content.
Read the smart call-to-action for each purchase step to maximize conversions on our website.
6. Use reviews and testimonials as social proof.
We use social proof every day to navigate our decisions online and in the real world. Here’s a real-world example: When you choose somewhere to eat, are you more tempted by a lively restaurant full of happy customers or an empty restaurant across the street?
Now, think about how you can buy online. I’m sure you used positive or negative reviews to influence the decision. According to Brightlocal research, positive reviews allow 91% of consumers to use the business, while 82% avoid negative reviews. The average consumer reads 9 to 10 reviews before trusting a local business.
7. Make it easy for visitors to provide you with information.
People do not like to fill out long forms to download e-books or sign up for email newsletters. Leading digital marketing founder Neil Patel has increased his conversion rate on NeilPatel.com by 26% by simply deleting a form field.
To get more website leads, ask what you want in as few fields as possible. We will only ask for your name and email address before offering our free Ultimate Guide to improve profitability and conversions for our visitors.
8. Create the perfect visual effect.
It’s time to look at the images you use to stock your stock photos and represent your brand long and hard.
Your visual brand should be consistent throughout your marketing materials, from your blog imagery to your email newsletter images. Most small business owners use shiny stock photos or low-quality images because they are easy and accessible.
Images are worth a thousand words, and none of those words are “leads” or “sales” unless you carefully choose the imagery that represents your brand. For the best video animation software click here.
Please, speaking of stock photos – do not use the unpurchased stock photo on your website, social media, or in your newsletter and there is a watermark on it. Not only does it look very professional, but it is also illegal to use stock photos and you may be fined if found.
9. Never stop with testing
To get more website leads, you need to know what works and what doesn’t. Use the A/B test to show visitors different versions of your site or try different headlines over a period of several months.
Remember, what helps one site owner to maximize online conversions will fail another.
Successfully creating the most compelling copy, imagery, and calls action can be a challenge, so hire a professional marketing company to help you get results.
Whichever method you use, you have to try, test, and try a little more … Finding the right formula to boost your sales is an ongoing process.
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