What is Newsjacking & Why is Newsjacking Important?

Newsjacking is a term coined by David Mirman Scott in his book “Newsjacking”. According to Scott, newsjacking is the process of linking your thoughts and ideas with breaking news. This is a piggy bank to keep an eye on for trending news topics.

Aligning yourself with popular topics will make your business more focused. Newsjacking gives you more keywords and phrases for rank. With your finger, you draw the attention of a wider audience.

What is Newsjacking?

Newsjacking is a method of aligning a brand with an existing phenomenon in an attempt to attract media attention and increase brand exposure. Companies create relevant blog content and social posts to instantly reach a wider audience. Although newsjacking began as a PR technique, it has expanded into inbound brand marketing and digital content practices.

Newsjacking can be planned or in response to breaking news based on predictable events in sports, politics, etc. The second approach requires close monitoring of the news media - even in areas not directly related to the brand. It is also necessary to set up news alerts here.

For newsjacking to work, companies must have web content management and social media strategies that allow them to quickly transform new content - while at the same time ensuring that the content brand has a unique core angle. And is closely related to the phenomenon. Question. Companies use keywords to drive organic search traffic to content and promote it on social media — for example, by using hashtags — to increase news buzz.

Why do Brands choose to Newsjack?

The brands choose Newsjack for their campaigns instead of creating a completely original article Because this strategy helps them find you by connecting or piggybacking the big conversations that take place online.

In the early 2010s, we often saw newsjacking attempts during large, television events such as the Super Bowl or the Academy Awards. However, as marketers increasingly use social media and online channels, we are seeing brands increasingly identify news and news jackets through a variety of content.

If you want to take advantage of news, trends, or current events to improve your marketing strategy, you may want to ask “How can I get started?” Or “How well can I do this?”

If so, seeing how other brands have done is a great way to learn newsjack.

When to start News‌Jacking?

Good newsjacking requires a thorough understanding of breaking information and trending topics.

When articles start trending, the search for keywords in that article begins. Google often displays articles about trending articles at the top of search results. Additionally, trending articles are highlighted via Twitter and Facebook.

In order to make a newsjack at the right time, you need to reach the climax of the story before it happens. Although there is often stiff competition for trending traffic, companies that use their content as a reference collect backlinks from other outlets.

How to start Newsjacking?

The first step in newsjacking is to find the right topics. In this fast-paced world, opportunities are always available. Quick detection of trending terms and hashtags will enable you to gain popularity. Learn social media marketing terms.

Track related news by:

• Google Trends to track trending articles.
• Using Google Alerts to monitor keywords
• A tool like Sprout Social to monitor social channels
• Check out the trending hashtags on Twitter
• Follow journalists and bloggers who cover articles related to your industry.

Why is Newsjacking Important?

Newsjacking is complicated. For this, companies need to be constantly aware of the latest news related to their industry or brand. However, when used properly, newsjacking can also be beneficial because it:

• Keeps your brand in big industry and social conversations.
• Puts you in front of new audiences and potential customers.
• Increases social media engagement.
• Demonstrate your brand nature to the audience.
• This shows that you are dialed according to your customers’ and community’s needs.

Examples of Newsjacking

Let’s have a look at real-life examples of Newsjacking:

Burger King’s “Big Mac-Ish” menu

After a legal battle with an Irish fast-food chain called Supermac, McDonald’s lost its distinctive Big Mac trademark. While the fast-food giant is still able to use the Big Mac title for sandwiches in Europe, any other company has ruled that the term “Big Mac” can be used on its menus or marketing assets.

Burger King has made full use of its rival’s legal slip by launching some marketing materials to discuss products such as its own Big Mac.

For example, Burger King has released European menus promoting their own “Big Mac-ish” sandwiches, as seen below. It also offers a limited-time Flame-Grilled Big Mac, which claims to be much tastier than the ****** and McDonald’s menu items.

Charmin

Charmin always serves as a wonderful example of how you can take a product that is forbidden to speak of and share it naturally.

At last year’s Oscars, the brand was ready with a steady stream of brand marketing humor and was waiting for the bad taste to pass, both at the event and at its own production. Was mocked.

It’s fun, simple, brand-related - and more relevant to nominees. All this without any publicity. In fact, it’s as personal as being tweeted by a friend rather than a brand.
It’s fun, simple, brand-related - and more relevant to nominees. All this without any publicity. In fact, it’s as personal as being tweeted by a friend rather than a brand.

Tide

While Oreo was the most popular newsjacking in 2013 thanks to its Super Bowl tweet, Tide is another brand that has made excellent use of the spur-of-the-moment brand marketing opportunity with the following tweet:

Simple, funny, and, of course, timely, this tweet has garnered thousands of retweets and even hundreds of favorites. This is impressive because the brand has no other relevant links other than the Super Bowl it created.

Since there is no clear theme for your brand at a big event like the Oscars or the Super Bowl, if there is an unexpected opportunity to keep your brand in mind, it is still worth tuning in and preparing for. Millions. Gives. All of the potential customers at once.

Of course, such brand marketing efforts also require general knowledge of how to use hashtags. Make sure you keep track of brand-related hashtags during events like this so you can jump on trends and add your own voice - as described in “Tide” #blackout, “” #superbowl, “and” #tidepower “. “It’s over.

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