Keyword optimization is an integral part of SEO and is done in the title and content body. There are key areas of keyword optimization

The world of search engine optimization (SEO) seems to be becoming more complex. This is undoubtedly a direct response to the increasing sophistication of search engine algorithms. The key to your SEO strategy is to effectively use the keywords in your content to make web pages appear as top search results.


What are the key areas for using keywords to optimize webpage ranking?

Keyword research is one of the most important aspects of creating a solid SEO strategy. Finding the right keywords and placing them appropriately throughout your content can go a long way in improving your SEO. This article serves as a general guide to understanding keyword optimization. The Key areas for using keywords to optimize webpage rankings include:

1. Meta Description


meta description


What is a meta description? A meta description is a short description that contains information about your page in the SERP at the bottom of your website. It is designed to provide users with a concise summary of the content on your page so that users know if the page answers their questions. Traditionally, Google may temporarily increase the length of a meta description to 155 characters, excluding experimental periods such as increasing the length to 320-character meta description length.

The meta description is an example of a meta tag that does not make much sense these days. Years ago, meta keyword tags were useful, but not anymore.

Remember back in kindergarten and you did not hear your teacher look at you rudely and say “If you do not stop using those crayons when you speak, I will remove them from you”. To the shock, did they really take it? Google did the same with meta keywords.

Years ago, marketers interested in page views inserted keywords that were completely unrelated to their pages, in an attempt to pirate traffic from what was actually about Lindsay Lohan or what was then trending. This is called “keyword stuffing”. Google eventually made sense of this and eventually decided to reduce the value of the tool. These days Google does not use meta keywords at all in its ranking algorithm because they are so easy to misuse.

2. H1 Heading


H1 heading


The H1 tag is the most commonly used HTML title to identify a web page title. Most websites use CSS to make H1 look unique on the page compared to smaller headings such as H2, H3, etc.

H1 tags help search engines understand the page

John Mర్ller of Google said that H1 tags help Google understand the structure of the page. So if you’re using H1s as recommended by Google for your page title or content title, your H1 is effectively telling Google “Here’s about my page”.

H1 tags enhance the user experience

In the sense that they are part of the hierarchical structure of a web page H1 tags enhance the user experience. H1 is the most prominent title on the page, followed by H2, then H3, and so on.

Failed to use H1 tags and other headings properly and pages are skimmed and difficult to digest by the search crawlers.

H1 tags improve accessibility

Millions of blind people use screen readers to copy web pages and convert images to audio. According to a study by WebAIM, 60% of screen reader users prefer the page title to be the only H1 tag.

3. Text Content 



Let us first discuss the rules of the keyword hierarchy. There are 3 main types of keywords for SEO:

  • Primary keyword
  • Secondary keyword
  • Additional keywords

Your primary keyword should be the main focus of the whole article, so the title and subsequent content should reflect it. You can not really write good content about 2 different topics, so only a basic keyword should be used to further the flesh of the content.

Secondary keywords are complementary keywords to basic keywords, but only with minor differences. Generally, the main topic consists of 3-5 main talking points, so it makes sense to use some of those secondary keywords.

Additional keywords are just other related keywords that have a different phrase or spelling than the first two words but refer to the same thing. It’s a catch-all net to try and rank one (or all) of them and get different variations of your keywords. Generally, “long tail” keywords are included in this category.

4. Image Alt Tags


Alt text


Adding images to your articles encourages people to read them and even well-selected images can back up your message and get you better rankings in image search results. But you should always remember to provide your images with good alt features. This is because the Alt text search engine spiders strengthen the message of your articles and improve the reach of your website. This article explains what alt and title attributes are and why you should optimize them.

The alt and title attributes of an image are commonly referred to as alt tags or alt text and title tags. But technically, they are attributes, not tags. Alt text tells you what is in the image and what is the image function on the page. So if you are using the image as a button to purchase Product X, the alternative text should say: “Button to purchase Product X.”

The alt tag is used by screen readers, for example, browsers used by visually impaired people. These screen readers read the alt tag and tell you what’s in the picture. The title attribute is shown as a tooltip when you hover over an element. So, in the case of an image button, there may be an additional call-to-action to the image title. However, this is not the best method.

5. URL

Uniform Resource Locator (URL) is the web address that we enter in the browser to access the web page.

Web URLs are also called links. Many people click on a link to access your website directly. So what’s the URL of the page? Yes, it does! How your link looks is important.

What is URL structure?

URL is an address on the Internet. It consists of the protocol, the domain name, and the path.

Why is URL structure important for SEO?

URLs are the organization of your website content. They are the link between your content and the user. URL structure is important for two main reasons:

Great user experience is a very important factor when it comes to SEO.

Improve your user experience by using the logical URL structure with page hierarchies. Intuitively organized content makes it easy for humans to navigate your website.

You want to make it as easy as possible to browse your website so that people can visit the site confidently rather than confusingly.

In addition to creating your URLs with Logical Organization‌, use SEO-friendly URLs. URLs that are simple, easy to read, and contain keywords that describe the content of a web page are SEO-friendly.

For example, if you are looking for information about pancakes, a URL like can help you decide when to click on that link.

URL destination page such as does not explicitly state what it is related to and is not friendly.

Simple URLs provide the best user experience. Optimize URLs with detailed keywords that provide a clear understanding of page content. Learn about Google algorithm’s latest updates.

You want to optimize your URL because search engines can help deliver relevant results to searchers and find out what searchers see when they click on a link.

6. Title Tag


title tag


Title tags are important because they tell readers what information is present when the user clicks on the page.

They are important to search engines for the same reason, except that they can also be used to determine the relevance of a web page as a result of a search query.

If Google does not like your title tag, they can change it to suit their / user needs. If you do, you can bet you don’t like it.

The title tag is an HTML code tag that allows you to give a title to a web page. This title can be found in the browser title bar as well as on the search engine results page (SERP).

Adding and optimizing your website title tags is important because they play an important role in terms of organic ranking (SEO). In fact, it is one of the major SEO hotspots along with URL, meta description tag, h1 tag, ALT attribute, and links (backlinks and internal links).

It is important to note that this title tag is limited to pixels and therefore contains characters (512 pixels; approximately 55 characters).

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