If you are a reseller, you can use shopping campaigns to promote your inventory online and locally, to increase website or local store traffic, and to get more qualified leads. To get started, you can submit your product data to the Business Center and create an AdWords campaign.

Next, you will use your campaign to create ads on Google and the web, where potential customers can see what you are selling. These placements are called product listing ads and are more than just text ads – they show the product a picture of the product along with the title, price, store name, and more. These ads display the product you are selling before customers click on the ad, allowing you to drive more qualified leads.

Advantages of Google Shopping Ads and Product Listing Ads

More Traffic: Thanks to product listing ads, many businesses are seeing a significant increase in click-through rate (CTR) as a result of text ads being displayed in one place for buy-related searches. In some cases, advertisers looked at double or triple click-through rates for standard types of advertising.

More Qualified Leads: As a trader, you can improve the quality of your leads by incorporating product information directly into your advertising to help customers make more informed purchasing decisions. This will increase the chances of customers making purchases on your site. For example, if Mario searches Google for “fish tubs“, he may see product listing ads from vendors selling fish tubs. Mario can choose the fish tank he likes by looking at the photo. In addition, by consulting immediately on the price, one can quickly determine whether the tub fits its budget. This means that by clicking on the ad, you can get a brief overview of the Mario product and its price,

The convenience of managing retail-based campaigns: Instead of keywords, product listing ads use product features defined in the Merchant Center data feed to show ads after relevant searches. Browse your product list directly in Ads and create product groups for the items you want to auction.

Extensive Presence: User search can lead to multiple product listing ads, but product listing advertising and text advertising can also be relevant at the same time. This means you can reach twice as many buyers for every single search.

Powerful reporting and competition data: See what level your products are working on. For example, you can filter the product view to see how many clicks a particular high-heeled shoe brand has received. No new product group is required. You can use benchmarking data to gain insight into the competition. Identify growth opportunities with impression share data and bid simulator tools.

Country-wise availability

Google product listing Ads

Product listing ads may appear on Google Shopping ads, Google Search, and select Google search partner sites in the following countries: Australia, Brazil, France, Germany, Japan, Italy, Netherlands, United Kingdom, Czech Republic, Spain, United States, and Switzerland.

Product listing ads only appear on Google Search and some Google search partner sites in the following countries:

Austria, Belgium, Canada, Denmark, India, Mexico, Norway, Poland, Russia, Sweden, Turkey.


As with other Google ads advertising formats, product listing ads will be auctioned off, but you will only be charged in the following cases:

  • The user clicks on the ad that goes directly to your website landing page.
  • The user clicks on the ad that takes you to the landing page for your local inventory hosted on Google.

Product Sheet Advertising Structure (Google Ads Shopping Campaign and Product Listing Advertising)

Product listing ads allow you to include an image, title, price, and your store or business name in your ad without creating a single ad for each product you sell.

Here, for example, a search for Fishbowl (“fishbowl” on Google) may show search results for activated ads with product details:

Shop for fish bowl on google

The information in the ad comes from the product data specified in your business center account. Additionally, to further enhance your ads, you can activate other Google services such as promotions and trusted stores.

The look of product listing ads may change from time to time as Google is experimenting with the best display options for this format. Auto image cropping may be included for additional product focus.

Shopping Promotion Requirements (Shopping Campaigns and Product Listing Ads)

To set up a shopping campaign and create a product listing ad, several requirements must be met.

You need to set up accounts with Google Merchant Center and Google Ads and link them to each other.

Content and product listing ads for shopping campaigns must comply with Google Shopping Policies, as opposed to Ads Advertising Policies. Before you start executing ads, you need to make sure your business products, promotions, and website meet Google shopping requirements.

Product data

You can send us product data that is updated at least once every 30 days. This data must meet our data quality standards. These standards are available to provide customers with the best possible buying experience and to ensure that your ads work best.

Criteria for submitting product data can be found in the Product Feed Specification. You can use the Merchant Center to submit product data on a regular basis.

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