SERPs (Search Engine Results Pages) Ranking is the most desirable place for your website. This is the result of any query on Google. A Higher SERP ranking ensures more traffic to your website. This ensures high exchange rates. Here is a good guide to get better rankings.
First, let’s learn about Google SERPs Ranking Game from the video below.
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Level-Up the SERP Ranking of Your Website
Here are few steps which You have to work on if followed correctly will definitely help to increase your SERP rank on google. So, go through these steps:
Step-1 Attractive title with the right keywords
The title of your content is the first thing the user sees. It should be attractive enough to show the ability to answer questions. And must contain keywords that lead to relevant search results.
Google algorithm displays highly informative results. In their mission statement, they stated that it would manage global information and make it universally available and useful.
You need to ensure that visitors have reliable content after you launch your site. It depends on both B2B or B2C searches. The easiest way to do this is to create an attractive title. These must fulfill the purpose of the search. They should promise enough. For example, someone looking for ‘hacks for cashback’ may be drawn to a title like “10 Best Hacks to Get Amazing Cashback”. Instead of the usual ones like “Cashback Hacks”.
The next step is to develop new SEO strategies for your site. Let’s find out for-
STEP-2 Understanding Google’s algorithm.
According to Moz, there are about 500-600 changes in the algorithm. Google executives like Gary Elias and John Mల్లller have confirmed this in one way or another. So stay updated about new algorithm changes.
Your site may seem limited due to low traffic. But Google does not always announce changes publicly.
For example- April 2015 Mobile-friendly update. It is compatible with mobile-friendly sites. Penalties may also apply to those who do not. learn about mobile marketing from here.
The Penguin update in 2012 was designed to address spamming search results. Most of the time increasing Google rankings is done by buying links.
This and many other updates like Panda, Hummingbird, Google EMD, Phantom, Penguin, etc. tell us a lot about the algorithm.
You can visit sites like Moz’s Google Algorithm Change History to track updates. Knowing these can help you develop a better strategy for SEO.
The picture below depicts Paid results vs Organic results
STEP-3 Find out your current search rankings.
It is important to know where you are standing at this point. It is used to assess your development. SERP.COM helps you estimate your keyword ranking. It shows the number of monthly search results, rank on specific search terms, price per click for paid search, etc.
There are different analyzes explaining the possible reasons for the low traffic. One of them is slow sites, which leads to a significant reduction in traffic. A delay of just 3-4 seconds will reduce interest in the content. The best example of this is Walmart. Web Performance Today reported that Wal-Mart conversions dropped sharply after a 4-second increase in site load times.
Periodically check your site location on PageSpeed Insights to help you rank.
Managing STEP-4 organic traffic
Organic sites have more traffic than paid sites. Visitors are more likely to trust organic sites. Non-organic sites such as paid search and social media attract fewer visitors. According to BrightEdge, B2B and B2C are organic sites that attract over 51% of website visitors. And Social can only do 5%.
While there is no harm in advertising your site, only if a given search has enough or no results. In this case, visitors also visit non-organic sites. In doing so, the ROI is the main point to remember. Additionally, that PPC connects to your site with good revenue.
STEP-5 Making your site mobile-friendly for better SERP ranking.
If you do not make your website mobile-friendly, this is the first thing to do. As we discussed earlier, Google’s algorithm supports mobile pages. Mobile site optimization is a very important step.
Loading speed and better experience on mobile will increase your SERP ranking. One way to do this is to add an AMP (Accelerated Mobile Pages) stamp to your site results. This is a Google project to ensure faster loading of mobile pages.
STEP-6 research is crucial
You need to do considerable research for keywords. The best way to get the best SEO is to create great content through the use of keywords. Trade keywords provide an advantage. You must give what the visitor wants.
You need to add information keywords if the visitor wants information in the search. If the visitor wants to buy something, there must be keywords corresponding to it.
Investigating your competitors is also an important factor. Knowing what kind of content they are offering through their site can help you optimize yours.
You can add publication dates to your site content. This will help you if the visitor wants fresh content. Adding a date gives you more traffic so visitor dates can be specified. You can always update the content for the latest date.
Use Step-7 Rich Snippets and Better Permalinks
Website content should answer a question by a short paragraph or search list. Google automatically displays it in the SERP, giving you more traffic.
These are mainly called rich snippets. It helps to add informative content using appropriate keywords. More traffic will lead to higher rankings.
Permalinks are something that visitors pay more attention to than you think. If your permalink simply contains icons or numbers, visitors may not trust the site.
**** You can reduce traffic with permalinks. Permalinks must contain keywords or search results. Many times your own title will be very useful to you for this purpose.
What is Google SERP?
SERP is a set of results sent by search engines based on a user search query. SERPs are designed to help users find the information they need quickly and efficiently.
Today, search engines are so advanced that they can understand the user intent behind their query and optimize SERP accordingly. For example, when a search engine understands a query with a high business purpose, the SERP will have a product or service list at the top of the page. Alternatively, if the search engine describes a query about a process, the SERP may include a video that provides step-by-step instructions.
Google SERP typically includes:
- Biological result.
- Google Ads.
- Featured snippets.
- Knowledge graph.
- Video.
This is a sample of the features you see in Google SERPs. we will try to provide you with everything you need to know about Google SERP features and how to rank for them. But first, let’s find out what these features are, how they work, and why they are important for search engine optimization (SEO).
What are the Google SERP features and why are they being used?
The SERP feature is any non-organic result in the SERP. In the early days of web search, every Google SERP was almost identical - they were identical lists of links to external websites. Over time, Google has added additional features to its SERPs to help users fulfill their intentions.
SERP Features by Time: An Example
If you open a new tab and do a Google search for something like “ice cream shops”, a Google map of your local area will appear with a list of ice cream shops below. Below that, you’ll probably find sites like Yelp and links to review local ice cream business websites or social media pages.
If you go back to the year 2005 and type the same question in the Google search bar, you will see a different SERP. There will be no map and probably no link to your geographical location.
As you can see, the initial SERPs only included links. Although there are still many similarities between the old SERPs and today, the image on the right shows how much things have changed. Modern SERPs are much more than links. In the knowledge graph, users can view information about their questions, get links to related questions, and also view related social media posts.
Why SERP features are important?
The purpose behind SERP features is to provide customers with as much information as possible while providing a seamless user experience. For example, the Knowledge Graph, which we describe in more detail, is intended to provide general information at a glance. In addition, social media results help consumers understand the latest trends.
SERP features make it easy for users to get exactly what they need so they can take the next step as quickly as possible. So, if a user is driving around the city and searching for ‘ice cream shops’ on their mobile device, Google can help them find the best ice cream shop within driving distance. SERP properties provide depth and context for biological outcomes.
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