What is a bounce rate?

Bounce rate is an internet marketing term used in web traffic analysis. It refers to the percentage of visitors who enter the site and leave (“bounce”) instead of continuing to view other pages on the same site. The bounce rate is calculated by dividing the number of single-page visits by the total number of visits. This is indicated as a percentage of total visits.

The bounce rate is a measure of “viscosity”. The idea is that an effective website will engage visitors deeper into the website. Encouraging visitors to continue their journey. It is expressed as a percentage and refers to the ratio of single-page visits to total visits.

Bounce rate (%) =  visits access per page ÷ Total visits on that website

The video below explains what is bounce rate and How to fix it?



What is the purpose of the Bounce rate?

Bounce rates can be used to help identify the effect or performance of a listing page in attracting interest from visitors. An entry page with a low bounce rate allows visitors to view more pages and delve deeper into the website.

A high bounce rate usually indicates that the website is not doing a good job of attracting visitor interest. This means that visitors will see only one page without seeing others or before a certain time period. Take any action within the site.

The description of the bounce rate measure should be relevant to the website’s business objectives and definitions of exchange, as a high bounce rate is not always a sign of poor performance. The bounce rate is the most important factor in determining conversion success in sites that can serve a purpose without looking at more than one page.

For example on websites that share specific knowledge on a topic (dictionary entry, specific products). Does not happen. In contrast, the bounce rate of an e-commerce site can be understood in relation to the purchase exchange rate, if the bounce is considered to be representative of non-purchased visits. Typically, bounce rates for e-commerce websites range from 20% to 45%, with top performers operating at an average bounce rate of 36%.

How to calculate the Bounce rate?

A bounce occurs when a website visitor sees only one page on a website, which means that visitors leave the site without visiting another page before the specified session timeout. There is no industry standard minimum or maximum time that a visitor must depart to bounce. Instead, it is determined by the session timeout of the diagnostic tracking software.

bounce rate formula


  • RB = bounce rate
  • TV = Total number of visitors who saw just one page
  • Te = Total entries on page
  • A visitor may bounce through:


Bounce rate


  • Clicking on a link to a page on another website
  • Closing an open window or tab
  • Typing new URL
  • Click the “Back” button to exit the site
  • Session timed out
  • There are two exceptions: 1) you have a one-page website 2) your offline value proposition is very
  • compelling, people only see one webpage and get all the information they need and leave.

The commonly used session expiration time is 30 minutes. [4] In this case, if a visitor sees one page, fails to view another page, and keeps their browser idle for more than 30 minutes, they will be recorded as bouncing. If the visitor continues to navigate after this delay, a new session will occur.

The bounce rate per page is divided by the number of visitors who visit the site on one page and the total number of visitors who visit another page in a given period of time. It happens. In contrast, the bounce rate for a website is divided by the number of website visitors who visit only one page of the website per session and the total number of website visits.

What is a Good Bounce Rate?

There is no such thing as a ‘typical’ bounce rate. With over four billion pages on the Internet, generalizing to this metric is challenging because a wide variety of website types and industries target a wide and diverse audience.

The definition of a “good” bounce rate based on page type and traffic source is also subjective. For example, if you have an informative article that answers a specific question and the primary source of traffic per page is from organic search, the page bounce rate can be up to 90%. This does not mean that the page necessarily has a “poor bounce rate”, it does mean that the user has found exactly what they are looking for and no longer has to look for another one. No page is required. In contrast, a page with a low bounce rate may not necessarily be “good” if it has a poor user experience.

Hubspot has compiled a gross benchmark of bounce rates by an industry that shows average bounce rates on a variety of sites. Take these numbers with a grain of salt, but they can provide tough guidelines for assessing the performance of your pages.

40% – 60% Content Websites 30% – 50% Lead Generation Websites 70% – 90% Blog Posts 20% – 40% Retail / E-Commerce Websites 10% – 30% Service Websites 70% – 90% Landing Pages.

Tips To Reduce Bounce rate

Before engaging in activities to reduce your bounce rate, you should study your web analytics to find out where changes are needed. Here are some tips of effective ways to optimize pages with high bounce rates:

Tracking Analytics


Bounce rate


One way to reduce the bounce rate is to improve how the metric is measured. Analytics software, such as Google Analytics, treats a visitor as “bouncing” even if the user spends a significant amount of time on the page and interacts with the content of the page until the visitor leaves the site without seeing other pages.

Tracking analytics to identify different traffic sources of users can help you identify where your website bounce rate improvement is needed. For example, users coming from organic search engine queries can be very helpful to your content and, in turn, have a lower bounce rate and a higher conversion rate.

Work on Content strategy

If you want to increase the engagement level of your site visitors, locating and highlighting content that you think they like is the most effective action (like organically high traffic pages). Once you have identified this content using Web Analytics, you can design your website so that the most attractive content is prominently displayed above the fold.

For example, if you run an e-commerce site, dedicating major real estate to your best-selling items is an effective strategy because they generate clicks from visitors and a high exchange rate for that landing. Mostly content pieces for Where possible the page should have captions, images, and descriptions that enhance the CTR of the entire content.

If a significant percentage of your traffic comes from returning visitors, another technique to reduce the bounce rate is to keep your content up to date, making sure it is updated regularly. Repeat visitors are more likely to engage with new and up-to-date content, thereby increasing engagement.

Just go through the video on how to decrease your bounce rate



Proper Customization of a Website

Your site should be designed in such a way that users can find it in a few clicks. Providing a clear navigational structure along with a large search bar enhances engagement, especially if your website offers a wide range of products or services. Navigation menus should have a clear hierarchical structure. The customizing website would definitely help in reducing the bounce rate.

Using a responsive website design also contributes to lower bounce rates. With the increased percentage of visits from mobile devices, this is more important now than ever before. Your webpage will display perfectly on the 1024×768 desktop but will look awful on the iPhone 10X. Menus and images need to be optimized to respond to device and screen size. You need to edit your pages to use responsive, rigid, and custom templates.

An important utility improvement that can help reduce your bounce rate is page load times. Studies show that if a page takes more than a few seconds to load, users are more likely to walk away from that page. There are a variety of testing tools that can help you determine page load time and resolve this issue.

Rigorous Marketing

Comparing bounce rates by channel (ie organic, direct, paid, referral, social media) can help you see if there are any issues with your traffic source, indicating a funnel-up issue.

If one channel’s bounce rate is higher than the other, it’s worth considering your rigorous marketing campaigns or channel efforts. For example, if visitors to your site are bouncing at a high rate through the display, make sure your ads are related to the site’s content on the landing page you are sending them to. If you have not already done so, you will need to create special landing pages for the campaign with a clearly displayed call to reduce the bounce rate.

In general, matching your highest search keywords to your content will help attract users to the content you have. If you only target popular keywords to get traffic, you will not be able to effectively convert that traffic.

Hope! You find this article informative. Don’t forget to like, share, subscribe, and leave your comment on the topic. Thank You.

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