Effective online campaigns require search engine marketing through pay-per-click ads and search engine optimization, as well as follow-up email promotional campaigns. when You invest in paid Ads usually businesses use an attractive landing page. which is filled with offers and bonuses.
As soon as the prospect signs up for the offer his email is captured through the Email service provider whichever the business has opted with. Thus, the prospect is added to the list of new subscribers. And, now the follow-up process begins with the help of autoresponders.
Why it is important to build a list for email marketing?
According to the Direct Marketing Association, email marketing sees 4200% of the average return on investment (ROI) for businesses in the USA.
Since email subscribers have joined your email list from your Landing page/website and verified their identity by clicking the link (double-opt-in), they are more interested in what you have to offer. That is why they are more likely to become paying customers.
In our business, email lists get 10 times more conversions than social media campaigns.
It makes sense if you think about the reasons that make email the most powerful communication channel:
1. Email is personal
Email allows you to enter the user inbox. There is no ranking system that limits your scope. It is very direct and personal.
2. Email is intentional
To receive updates from you, a user must fill out a form to sign up for your email list and confirm their email address. Someone with a lot of work is clearly interested in hearing from you and they will receive your message more.
3. Email is targeted
As we mentioned earlier, the user is already interested in your product or content. Since you already know what they like, you can offer them the most relevant offers to get better results. This is called segmentation and we will cover it later in the article.
4. Get visitors to come back
More than 70% of people who leave your website do not return. For proof, look at your Google Analytics and see the percentage of return visitors.
And your visitors are valuable. Of all the websites in the world, they end up on you.
What you do not want is to lose the opportunity to become a regular web surfer as a fan who visits your website from time to time.
When people see emails from you in your inbox, they are more likely to return to your website. Invite them back with another great post, well-written ad, or special sale.
5. You are the marketer of your email list
You do not have Facebook, Twitter, or Google. Your social media campaigns and SEO efforts may not be fruitful when these platforms change their policies. On the other hand, you have your email list and it is not affected by other business decisions.
6. Email is one on one
People read emails in the privacy of their inboxes. The message is not in the public timeline or the newsfeed. They can ask you questions directly in person. It helps to build trust and relationships.
7. Most people use email several times a day
You hear that there are 1.5 billion daily active users on Facebook and 100 million on Twitter. You may not hear the number of people who use email every day.
Every Internet user has at least one email account. A recent study by Rodict found that there were 3.7 billion active email accounts. It is half the land population.
That’s why every smart business in the world has an email list.
Big-name brands learned this lesson a long time ago, so people spend thousands of dollars on social media campaigns to sign up for their email lists.
They understand that email marketing is the best long-term investment with a lot of returns because people get their message out for a long time at a very low cost.
How to build Your email list?
As mentioned earlier, you need to give visitors more opportunities to subscribe to your email list. Here are some ways to do this but before beginning with the written tips just go through this informative video below. Also, learn about email marketing Autoresponders.
- Place CTA Subscribe button on each landing page of your website
- Images that pop up or slide across all of your landing pages
- Timely surveys pop up while visitors are browsing
- Post about your email newsletter on social media accounts
- Explain what your visitors will receive by subscribing to your email
How to manage and maintain your email list?
Managing your email lists is essential for successful email campaigns. If you have some email subscribers in your newsletter list who do not open your emails, your open rate will decrease, which will distort your results.
Manage your listings using these tips:
Segmentation is the act of separating email lists based on personal preferences. When email customers sign up for your email lists, you may be prompted to answer some questions.
According to a recent email marketing study, segmented emails generate 18 times more revenue than regular emails.
You can segment their email based on any personal information they provide. Some examples of broken email lists are:
- Consumer population – geographical location, age, gender, etc.
- User Email Update Preferences – Discounts, Event Details, Newsletters
- Purchase History
- Analyze email list data
Every work that subscribers do in their email is tracked.
If users click on the link in the email you sent, you can track it. Once they open your email, they can track it. And, when they interact with your email in any way, it can be tracked.
Stay on top of your email list data and tailor your emails to those analytics to create an effective and successful email list.
Reorganize old contacts
If you notice that you have too many inactive members in your email list data, send them a re-engagement email. They may need a break from your email, but they may not want to remove the membership altogether.
In fact, research has shown that reconnecting to old contacts is almost 50% less expensive than spending money to convert new visitors to email list subscribers.
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