Social Media: Let’s clarify a bit
We hear about social networks, new media, Facebook, etc. every day …
During our training courses, we often mention this topic and try to understand how to use them in business activities.
How do analyze social media together, try to understand what they are and what they are for?
Come on in, let’s get started!
What is social media?
Let’s start from the beginning …
By definition, social media is a web portal designed for users to interact, exchange information, and socialize. The connections made through these tools make it possible to create social networks that unite users through knowledge bonds, work relationships, and family relationships.
We will explain this definition in a much better way …
Social is a huge website that anyone can register by creating a profile.
A profile is the only form in which you need to enter our data:
- First name
- Last name
- Residential place
- Job position and work experience
- Reference etc.
Why should I enter this data?
The reason for all this is very simple, this data will be used by other people to find you.
You can have synonyms on social networks and help friends find you easily by entering all the information.
The purpose of social media is to connect you with people you know.
That is why it is called a social network.
In fact, on these vast sites, a dense network of relationships (work and others) is created, thanks to which it is possible to get to know, find and communicate with other members.
For example, you might visit older classmates from elementary school or say hello to your lost relative.
Why is it called social media?
Be clear: the terms social media and social network are used to refer to the same thing, but they have technically two different meanings …
The term media refers to the device used to create and share content, whereas the term network refers to the network and relationships of individuals created through these websites.
In addition to creating social networks, these sites are used by millions of people every day to read news, share photos and videos, and connect with new people.
In recent years, these portals have replaced television, radio, newspapers, etc …
Information travels much faster than older mass media, can be contacted over time, and allows direct comparisons with readers.
Successful features of social media compared to traditional media:
- Opportunity to contact them anytime from both PC and smartphone
- Customizable content based on your interests
- Non-existent cost of access
- Extraordinary scalability of activities
That is why they are becoming more and more popular.
It is very easy to register on social networks.
It takes about 5 minutes to sign up and start building your friends network but choosing the right social network can be a little tricky …
In fact, although very important (and used), there are dozens of such sites:
Each of these social networks has its own set of features and functions that set it apart from the rest.
In addition, people who register on these social networks behave differently depending on the site they use.
What does that mean?
Let us take a closer look at this last point:
We say that a social network is by definition a (non-physical) place where people meet.
Like everywhere, there is an unwritten etiquette that describes it.
For example, on LinkedIn, people often talk about work. In fact, the goal of social networks is to bring all workers together to create new opportunities for collaboration.
On Instagram, on the other hand, people share pictures and videos capturing moments of their days with their friends.
Check out how to use Instagram for your business
This is what happens in everyday life …
Attending meetings requires dressing and speaking in a certain way, but you can behave differently in class with friends.
So which social media to choose?
There is no definite answer to this question …
It really depends on what your personal interests are, what your goals are and what your job is.
Did you like the photo? Select Instagram.
Do you want to meet old friends or compare yourself to people who are passionate about your common interests? Join Facebook and join groups of your interest.
Are you a professional or business owner? In this case, several events may occur:
- Facebook for companies
In fact, each of these social networks offers a specific section dedicated to companies that are completely free.
Importance of social media to businesses
The business community of these 3 social networks offers several benefits:
You can create a company profile with your company name
You can view your audience statistics such as age, place of residence, conversations that followed …
You can advertise
In practice, you can see statistics and statistics related to the popularity of your company or your person.
If you are interested in reaching more people and want to show personalized messages only to a few of your customers, you can use paid advertising.
Think about being able to show a specific message to a small group of customers, for example:
- Age between 18 and 25 years
- Residents living up to a maximum of 4 km from your business
- Who is associated with commitment
There is so much more!
You can push these people into your business or redirect them to your website pages.
In addition to all this, you can also choose different goals based on what you want to achieve (sales, contacts, or views) and the social network will show your ad to people who are willing to take a specific action.
If you want to know more, I will give you the link to our in-depth study on how to advertise on Facebook.
Social media marketing strategies
Do you want to bring your company to the social network?
Open the company page.
You may be interested in our guide on how to open a Facebook business page
But keep in mind that this page represents your company online, so it must be kept active if you want to pay for it.
What does that mean?
The company page is actually a profile dedicated to your company.
People come to visit it for product information, news, and promotions.
You must strive to deliver what your customers are looking for: i.e. content.
Keeping a page active takes time and effort, but there are some tricks that can help you manage this part of your company independently.
The best way to reach your audience at the right time is to schedule publications and plan your content creation activities in advance.
In this regard, the creation of an editorial calendar is certainly useful.
Remember that every post has a goal.
You want to let people know, encourage them to share your products or buy them online or at a grocery store.
We always use SMART targets
Try it yourself now!
Social media are very powerful tools when used properly.
The real secret is to use them strategically to achieve a specific goal.
At Mix With Marketing, we always try to help keep our clients up to date with informative posts in the web world.